2. Portugal
2.1. Country review
Portugal is southwestern Europe country is bordered by the Atlantic Ocean in west and south, and just by one neighbor country, Spain, in north and east. Official language is Portuguese, and more young population speak in English, which is global and Europe international language for business and lifestyle. The climate is mostly Mediterranean and Ocean.
The most famous tourism destinations are Lisbon, which is the capital and largest city of Portugal; Algarve region, the south of Portugal; Porto, the north of Portugal; Madeira and the Azores islands in the Atlantic Ocean. The reason is attractiveness factors of each region, such as: o Lisbon: river coast and boat cruise, night life, city’s attractions, historic …show more content…
For instant, Portugal wasn’t included in the lists of top twenty wellness tourism market in 2015 (Appendix 1), or 2016 Medical tourism index overall ranking (Appendix 2).
2.4. Portugal 2020 programs
To exit from the crisis, in 2010 Europe started Europe 2020 strategy to create single market for 21st century and EU strong economic from the crisis. To exit from the crisis, in 2010 Europe started Europe 2020 strategy to create social and single market economy for the 21st century (Brussels COM 2010 report). It is based on three priorities, which must be accomplished by EU members until 2020: o Smart growth is based on knowledge and innovation, and must act for: innovation, education and digital society; o Sustainable growth is based on built sustainable, resource efficient and competitive economy, and must act for: competitiveness, combating climate change, clean and efficient …show more content…
In 2014, the Report of the Intermenstrual Working Group on Health tourism was presented, which was prepared by a team representing the Ministry of Health, the Ministry of Economy, the Directorate-General for Health, the Central Administration of the Health System, the Tourism Institute of Portugal, the Portuguese Tourism Confederation, the Health Cluster Portugal (HCP) and the Medical Tourism Association Portugal (MTAP) (COMPETE 2020 website).
The team has decided to focus on medical tourism, due to it has the potential market with using the quality NHS and touristic services, but which is not yet structured as a product and enshrined in an international reputation. The task of team was a plan of action in developing the structuring of the product, and the project MT Portugal (Medical tourism in Portugal) started to be therefore the way of embodying the plan. MT Portugal is promoted by a private non-profit association HCP and supported by COMPETE 2020 with approximately 1-1,2 million € investment. Its achieve 2 goals: o promote Portugal's offers in medical tourism, contributing to consolidate the international reputation of the country as medical tourism
2.1. Country review
Portugal is southwestern Europe country is bordered by the Atlantic Ocean in west and south, and just by one neighbor country, Spain, in north and east. Official language is Portuguese, and more young population speak in English, which is global and Europe international language for business and lifestyle. The climate is mostly Mediterranean and Ocean.
The most famous tourism destinations are Lisbon, which is the capital and largest city of Portugal; Algarve region, the south of Portugal; Porto, the north of Portugal; Madeira and the Azores islands in the Atlantic Ocean. The reason is attractiveness factors of each region, such as: o Lisbon: river coast and boat cruise, night life, city’s attractions, historic …show more content…
For instant, Portugal wasn’t included in the lists of top twenty wellness tourism market in 2015 (Appendix 1), or 2016 Medical tourism index overall ranking (Appendix 2).
2.4. Portugal 2020 programs
To exit from the crisis, in 2010 Europe started Europe 2020 strategy to create single market for 21st century and EU strong economic from the crisis. To exit from the crisis, in 2010 Europe started Europe 2020 strategy to create social and single market economy for the 21st century (Brussels COM 2010 report). It is based on three priorities, which must be accomplished by EU members until 2020: o Smart growth is based on knowledge and innovation, and must act for: innovation, education and digital society; o Sustainable growth is based on built sustainable, resource efficient and competitive economy, and must act for: competitiveness, combating climate change, clean and efficient …show more content…
In 2014, the Report of the Intermenstrual Working Group on Health tourism was presented, which was prepared by a team representing the Ministry of Health, the Ministry of Economy, the Directorate-General for Health, the Central Administration of the Health System, the Tourism Institute of Portugal, the Portuguese Tourism Confederation, the Health Cluster Portugal (HCP) and the Medical Tourism Association Portugal (MTAP) (COMPETE 2020 website).
The team has decided to focus on medical tourism, due to it has the potential market with using the quality NHS and touristic services, but which is not yet structured as a product and enshrined in an international reputation. The task of team was a plan of action in developing the structuring of the product, and the project MT Portugal (Medical tourism in Portugal) started to be therefore the way of embodying the plan. MT Portugal is promoted by a private non-profit association HCP and supported by COMPETE 2020 with approximately 1-1,2 million € investment. Its achieve 2 goals: o promote Portugal's offers in medical tourism, contributing to consolidate the international reputation of the country as medical tourism