Food safety is a significant factor in public health as recounted by National Research Council (1993) and Steahr (1996a, 1996b) cited in Antle (2001). Food safety is particularly important to vulnerable segments of the population such as the elderly, pregnant women, young children, and the immuno-compromised.
Most marketing articles fail to cover the key issues related to importance of safer vegetables, although Coulibaly et al. (2011) narrowly look at the problem of marketing, he indicated that vegetable production plays a crucial role in food security and provides food and raw materials for industries, income from sales, and employment for small households in urban and peri-urban areas in West Africa
2.2.3 The concept of willingness to pay …show more content…
Reardon et al., (2003) confirm that rising incomes and fast urbanization are driving up the demand for high-value produce, including fruit, vegetables and meat, as well as heightening consumer concern for food safety. This, accompanied with the liberalization of foreign direct investment, led to the mushrooming of supermarkets in developing countries; Latin America starting in the mid-1980s and then their rapid spread to Asia and Africa in the …show more content…
Subsequently, Mohamed et al. (2014) noted that the food industry in Malaysia, however, has been affected by changes in socio-demographic and economic structures. These changes have directly or indirectly influenced the production of food required by the increasing population. Likewise, improvements in the standard of living and the affluent society have caused a paradigm shift in consumer lifestyle toward one concerned with health, safety, nutrition, being environmentally friendly, and product quality. These changes have caused taste and preferences to change accordingly, and the demand for products with good quality attributes is on the rise. Thus it is a necessity for food producers, distributors, and other players along the supply chain to ensure that food provides what is needed, and eco-label is one of the avenues to ensure
Most marketing articles fail to cover the key issues related to importance of safer vegetables, although Coulibaly et al. (2011) narrowly look at the problem of marketing, he indicated that vegetable production plays a crucial role in food security and provides food and raw materials for industries, income from sales, and employment for small households in urban and peri-urban areas in West Africa
2.2.3 The concept of willingness to pay …show more content…
Reardon et al., (2003) confirm that rising incomes and fast urbanization are driving up the demand for high-value produce, including fruit, vegetables and meat, as well as heightening consumer concern for food safety. This, accompanied with the liberalization of foreign direct investment, led to the mushrooming of supermarkets in developing countries; Latin America starting in the mid-1980s and then their rapid spread to Asia and Africa in the …show more content…
Subsequently, Mohamed et al. (2014) noted that the food industry in Malaysia, however, has been affected by changes in socio-demographic and economic structures. These changes have directly or indirectly influenced the production of food required by the increasing population. Likewise, improvements in the standard of living and the affluent society have caused a paradigm shift in consumer lifestyle toward one concerned with health, safety, nutrition, being environmentally friendly, and product quality. These changes have caused taste and preferences to change accordingly, and the demand for products with good quality attributes is on the rise. Thus it is a necessity for food producers, distributors, and other players along the supply chain to ensure that food provides what is needed, and eco-label is one of the avenues to ensure