Children’s vulnerability to food marketing illustrates an important health concern. Compared to adults, children usually lack the cognitive capacity to recognise marketing strategies and analyse information (Mazenier, 2014). These advertisements typically attract children to certain brands through appealing to sense of humour, use of popular cartoons, and the use of catchy tunes (Mazenier, 2014). There is presently no governmental regulations or adequate legislations established to reduce the vulnerability of children to advertising and promotion of energy-dense and unhealthy food products along any type of means in NZ (No, et al., 2014). Advertising and food marketing in NZ is only self-regulated by the industry, and overseen by the Advertising Standards Authority (ASA), though this is perceived to be not enough (No, et al., 2014). The absence of
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Seeing that food marketing has the ability to normalise poor eating behaviours and unhealthy food preferences that lead to obesity, this is a significant public concern (Mazenier, 2014).
Schools represent an important environment for children and can either facilitate or constrain health behaviours, leading to health status. They provide chances to exercise health benefiting behaviours, and are a crucial component of the social environment that influences attitudes and behaviours among children (Carter, & Swinburn, 2004). Despite the potential for daily
Seeing that food marketing has the ability to normalise poor eating behaviours and unhealthy food preferences that lead to obesity, this is a significant public concern (Mazenier, 2014).
Schools represent an important environment for children and can either facilitate or constrain health behaviours, leading to health status. They provide chances to exercise health benefiting behaviours, and are a crucial component of the social environment that influences attitudes and behaviours among children (Carter, & Swinburn, 2004). Despite the potential for daily