The Importance Of Food Commercials

Many people have been drawn in by food commercials, whether it would be the latest new burger from McDonalds, or an ice-cold Coca-Cola. This pulls in viewers of any age. What is daunting is how these same unhealthy junk foods catch the attention of children of many ages even those who are teenagers in ways that do not relate to the food product. These food commercials create the theme of a sense of belonging. Children who cannot get the food product might feel bad about themselves because of the way the food advertisements portray their products. The food advertisements that will be discussed ranges from a McDonalds commercial advertising toy characters in its meal, a Trix cereal commercial promoting its cereal as kids exclusive, and a Pepsi …show more content…
An example would be in a happy meal from McDonalds. Adding a toy to a meal will make it more desirable for the kid. It could be from their favorite television show, movie, or toy line. Not only are children obligated to get the whole collection of happy meal toys, but this also encourages them to eat more unhealthy food. What also comes with these happy meals is the approval of beloved characters from movies and television that encourage their viewers to go out and get a happy meal or any other sort of Big Mac like creation. Alone in 2012, McDonald’s spent about $42 million on advertising their Happy Meals. Many other junk food ads also offer giveaways which are essentially free toys, gadgets, or vacations, if one buys a food product and sign up online for a chance to win. The fact that the more one buys from a company, the higher his or her chances are of winning a giveaway. This lures in children to want to buy more and more food just to win something. Not only are they not winning that free Xbox, they are also taking in large amounts of unhealthy ingredients because in the end, it is still about the junk …show more content…
The commercial portrayed young adults stopped in time from taking a sip of the soft drink. It then transitioned to young adults at a concert having the time of their lives. This was targeting teenagers. The flashy cartoon characters might not attract the average adolescent anymore, but a very well-known celebrity has a strong influence on a teenager just like a cartoon character would have on a kid. Advertising with celebrities’ trains kids to choose foods based on the celebrity, not based on what is on the package. The influence of a celebrity endorsing a product brings bandwagon from his or her fans. They may think drinking Pepsi is the best thing or right thing to do. This Pepsi advertisement made it look cool to drink Pepsi, and with a celebrity in it, teenagers are bound to want Pepsi. This is a good example of a junk food advertisement that not only sells the drink, but almost sells an identity that the younger audience would want. After watching the ad, drinking soda might be the best thing to do in the eyes of a kid. Another way of thinking about this is, if one does not drink Pepsi, that person might think that he or she does not have an adventurous life. Some people may take it the wrong way and may be offended. Advertisements should not judge if a kid will be cool if they drink soda or not, but if it’s successful, it is more power and money to the