Mcmahon Group Response Paper

McMahon Group examined six focus groups at the country club comprised of 43 members (69%), 12 employees (19%), and 7 non-members (11%). The under 46 age group members and non-members preferred full service over a golf only format. Furthermore, the focus groups revealed members felt the current level of service was not on par as expected from a private country club. Staff members expressed frustration with service limitations due to the board’s restrictions to maintain profitability. The membership study explored means to attract younger, family oriented members. The study entailed mail surveys to 1,650 members and spouses with a response rate of 57% and 48%, respectively. McMahon Group compared the 886 usable returns to survey responses of 80 other country clubs. According to Cooper and Schindler (2014), …show more content…
Generally, the format is simple and easy to follow; the directions are clear and concise; the question order is logical; the phrasing is clear and understandable. The response strategy is appropriate to elicit participation; it eliminates the spirit of reluctance to answer, as evoked by open ended questions some participants experience due to the lack of knowing what or how to answer. For the majority of the questions, the participant is merely required to select the most appropriate response.
Contrarily, the questionnaire’s design hinders thorough participation. Primarily, it is very long and detailed; this inhibits the possibility or participant interest to complete the survey. The question matrix becomes cumbersome; some of the questions, specifically the one pertaining to nonmember golf play (question 21), require superfluous assessment and evaluation of circumstances and consequences of change. This particular question requires too much thought and evaluation to warrant participation in this portion of the