The Importance of Effective Cross Cultural Communication in International Business (Research Proposal)

2562 Words Jan 29th, 2014 11 Pages
Table of Contents

List of Abbreviations
Abbreviation
Meaning
CCC
Cross Cultural Communication
GLOBE
Global Leadership and Organisational Behavior Effectiveness Research Program

List of Tables
Table 1 shows the advancements of Hall's theory over time. The table is based on (Hall, 1976) (House, Hanges, Javidan, Dorfman, & Gupta, 2004) (Trompenaars & Hempden- Turner, 1997).....................................................................................5

List of Figures
Figure 1 shows Hall's Iceberg model in a simplified way. The figure is based on (Hofstede, 1997, S. 57) and the from Hofstede's model derived cultural layer model of (Trompenaars & Hempden- Turner,
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Its purpose is the development of theories to explain the influences of cultural factors on leadership, organisational processes and business efficiency. Through cultural clustering and the use of the described theories and models GLOBE has lead to the publication of several papers and books in the field of intercultural management and effective CCC .

3 Definitions & Basic Theoretical Framework Before further discussing the purpose of the study, what possible research questions could be and the formulation of a hypothesis it is useful to define some basic terms. In addition a short discourse into the basic theoretical framework can help to gain a better insight and fundamental understanding of the material presented.

3.1 Culture Since this paper focuses on an issue related to cultural differences it is important to define the term "culture" itself. In the literature several definitions can be found of which none equals the other. Geert Hofstede defines culture as "[...] the collective programming of the mind distinguishing the members of one group or category of people from others." .

3.2 Cultural Iceberg Model The Cultural Iceberg Model from Edward T. Hall describes culture as an iceberg, of which only the top is visible at first sight. Layers that are lying deeper, below the surface, can only be explored step by step. The layers that are above the

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