The climate of business changes in a multitude of ways and exponentially along with breakthroughs and inventions catapulting us toward the future. For instance, 20-30 years ago, when the internet was just gaining popularity in the United States, finding a business, big or small, with an internet presence was rare. But, in today’s world, it’s unheard of to deny the marketing and advertising giant that is today’s internet.
Twitter has invaded the cultural zeitgeist and yet, it is only 10 years old. Twitter, Facebook, Snapchat, and Instagram have become powerful tools for us as individuals for expressing ourselves in a worldwide community. But, they have also become invaluable to the corporations, non-profits, and other entities who wish to inspire us to buy their products or contribute our services. The internet has allowed companies to connect with their customers worldwide and at all hours of the day and night to ensure that they are working as hard as possible to give the consumer the best products, customer service, and value for their dollars.
Per Bianca (n.d.) companies need to …show more content…
I work for a 30 employee public accounting firm in Scottsdale, AZ. Our managing partner just turned 65 and is planning to retire and leave the business (around since 1976) to his younger brother, who is 47. His younger brother has an inkling of changes that need to be made. What he fails to understand is that millennials do their homework. Millennials want people of color and women to be represented in the highest rungs of business today. While I do work for a family business, it still might not feel appropriate for the millennial generation that my company has never had a woman or a person of color as a partner. This doesn’t just matter as a customer, but as a prospective employee as well. Employers need to work to foster relationships with women, people of color, and the LGBTQIA communities in order to be seen as inclusive, welcoming, and
Twitter has invaded the cultural zeitgeist and yet, it is only 10 years old. Twitter, Facebook, Snapchat, and Instagram have become powerful tools for us as individuals for expressing ourselves in a worldwide community. But, they have also become invaluable to the corporations, non-profits, and other entities who wish to inspire us to buy their products or contribute our services. The internet has allowed companies to connect with their customers worldwide and at all hours of the day and night to ensure that they are working as hard as possible to give the consumer the best products, customer service, and value for their dollars.
Per Bianca (n.d.) companies need to …show more content…
I work for a 30 employee public accounting firm in Scottsdale, AZ. Our managing partner just turned 65 and is planning to retire and leave the business (around since 1976) to his younger brother, who is 47. His younger brother has an inkling of changes that need to be made. What he fails to understand is that millennials do their homework. Millennials want people of color and women to be represented in the highest rungs of business today. While I do work for a family business, it still might not feel appropriate for the millennial generation that my company has never had a woman or a person of color as a partner. This doesn’t just matter as a customer, but as a prospective employee as well. Employers need to work to foster relationships with women, people of color, and the LGBTQIA communities in order to be seen as inclusive, welcoming, and