Nowadays, people are getting more and more conscious about their general health. Diet is the most important factor in determining one’s well-being and can easily be modified to suit one’s needs. Without a nutritious diet that can provide the body with necessary nutrients for either body-building or body-toning, no matter how much time people spend hitting the gym, they can’t meet their target weight or BMI ratio. Despite the constant use of internet to figure out how to plan your food or spending more money on specifically designed apps that can help with meal planning, we can’t still quite hitting that perfect ratio of three macronutrient: Carbohydrates, protein and fat. You might be wondering why? The answer is very simple: there is no natural
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These segments are different from each other in terms of their purchasing behavior. Price sensitive consumers will always seeks out for products that offer the same quality at lower price range, therefore, they don’t often stay with the same brand as the last purchase unless it’s the lowest priced item and they are satisfied with the product. On the other hand, price insensitive purchasers often stay with the brand they normally use, despite the higher price marked. Non-vegan purchasers are free to choose between soy or whey protein based on their personal preferences in taste; despite vegan purchasers who can only choose plant-based …show more content…
The vast majority of people are non-vegan, which means the company can offer a wide range of products from plant-based to animal-based in different flavors that appeal to this type of consumers. Price sensitive, non-brand loyal consumers are also willing to test out new products, which make it easier for marketers to promote their new products and having promotions on the product that attracts more new customers. By targeting this specific mix and not chasing minority of consumers who are vegan and price sensitive, it opens up a much larger market for the company and brings in more
These segments are different from each other in terms of their purchasing behavior. Price sensitive consumers will always seeks out for products that offer the same quality at lower price range, therefore, they don’t often stay with the same brand as the last purchase unless it’s the lowest priced item and they are satisfied with the product. On the other hand, price insensitive purchasers often stay with the brand they normally use, despite the higher price marked. Non-vegan purchasers are free to choose between soy or whey protein based on their personal preferences in taste; despite vegan purchasers who can only choose plant-based …show more content…
The vast majority of people are non-vegan, which means the company can offer a wide range of products from plant-based to animal-based in different flavors that appeal to this type of consumers. Price sensitive, non-brand loyal consumers are also willing to test out new products, which make it easier for marketers to promote their new products and having promotions on the product that attracts more new customers. By targeting this specific mix and not chasing minority of consumers who are vegan and price sensitive, it opens up a much larger market for the company and brings in more