Within the business environment, it is a certain fact that at one point in time, every individual will have to present an idea to either management, customers or potential customers. When the time comes, it is of the utmost importance to have an effective and clear presentation that defies the general occurrence of “your audience will mentally check out of your next PowerPoint presentation after about 10 minutes” (Gallo, 2014, para. 1). So, the question is, what makes for an effective presentation and does different settings and audiences require a variance in the presentation design? Within this paper, a presentation done by David JP Phillips, from the Swedish firm, Presentationsteknik.com, will be assessed and discussed, as well as the
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As such, the worker has to tailor the presentation to the needs of the audience and craft a well-formed message with a clear introduction, body, and a close. Moreover, when designing the presentation, “free-form slides” (Bovée & Thill, 2016, p. 462), would be a better option as this allows for a greater range of creativity and use of both textual and visual slides. Lastly, the time spent on a customer presentation will far outweigh the routine management presentations, as the front line worker has to put his best effort forth to persuade the customer of his message. In contrast, the need for creating a presentation in a management setting is usually for routine updates and internal matters. For this reason, choosing “structured slides” (Bovée & Thill, 2016, p. 462) is a better option as the design and preparation is not as time-consuming as using free form slides.
As the two sectors within the company have a different role, the presentation and audience needs will differ significantly from one another. That said, using free form slides can be used in the event of presenting a new idea to upper management and in such a case, the quality of the presentation will be on a similar level than the customer presentation done by the frontline worker. Thus, the presentation requirements still boil down to following an “audience-centered approach” (Bovée & Thill, 2016, p. 9) to create an effective presentation that meets the needs of the
As such, the worker has to tailor the presentation to the needs of the audience and craft a well-formed message with a clear introduction, body, and a close. Moreover, when designing the presentation, “free-form slides” (Bovée & Thill, 2016, p. 462), would be a better option as this allows for a greater range of creativity and use of both textual and visual slides. Lastly, the time spent on a customer presentation will far outweigh the routine management presentations, as the front line worker has to put his best effort forth to persuade the customer of his message. In contrast, the need for creating a presentation in a management setting is usually for routine updates and internal matters. For this reason, choosing “structured slides” (Bovée & Thill, 2016, p. 462) is a better option as the design and preparation is not as time-consuming as using free form slides.
As the two sectors within the company have a different role, the presentation and audience needs will differ significantly from one another. That said, using free form slides can be used in the event of presenting a new idea to upper management and in such a case, the quality of the presentation will be on a similar level than the customer presentation done by the frontline worker. Thus, the presentation requirements still boil down to following an “audience-centered approach” (Bovée & Thill, 2016, p. 9) to create an effective presentation that meets the needs of the