The Importance Of Culture In Masculine Society

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As defined by Hofstede (cited in Crawley, Swailes and Walsh, 2013),”Culture is the collective programming of the human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values” (p.51).

Cultural differences are considered important for IHRM as they influence the functions of recruitment, training and conflict management in an organization in the context of its norms and values (Crawley, Swailes and Walsh, 2013). Work of Hofstede, Hall, Trompenars, Hampden- turner and House et al focuses on how perceptions and values influence the way people interact and react with each other in organizational context.

Hofstede’s cultural dimensions concentrate on the national
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It is more competitive and highly passionate for work and success. U.S has a very masculine society where individuals live to work and perceive success in life as meeting work goals and getting rewards. Other examples of Masculine societies can be Japan, Austria and Germany. On the contrary, Feminist society’s key determinants are the quality of work life, male and female members of the society are equally career oriented. Countries that could be considered as having feminist society are Denmark, Thailand and Sweden (The Hofstede Centre, 2011).India being opposite to U.S has low scores of masculinity. The Recruitment policies or manager’s preferences are more discriminated on the basis of gender as female employees are not perceived as efficient as their male counterparts despite the good performance. Employees give importance to personal goals and relationships over working for a united work goal (Budhwar and Sparrow, …show more content…
High scores long-term orientation indicates the will in the society to focus on the future. Key features in individuals who belong to long-term orientation society are persistence and the ability to adapt to new changes whereas short-term orientation in a society refers to the society that focuses on past and present, focuses on quick results, gives importance to leisure time, time-honoured tradition and suspicious of change (Hofstede,2001). As observed by (The Hofstede Centre, 2011) U.S has a low score of 26 for this dimension, some reasons can be that the businesses in U.S prefer quick results and profit loss assessments are issued quarterly. Americans are also suspicious of new information. India on the other hand scores high on long-term orientation indicating the pragmatism in Indian society, being a secular state it deals welcomes many religions. Rules are not always followed and norms are considered more important than

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