With the economy in its current state, most people are looking to save wherever they can. Why should we be surprised that some businesses are doing the same? In their efforts to do just that, many are being drawn towards the internet for crowdsourced designs and utilizing services from sites like 99designs and crowdSPRING. With their ever growing popularity, it is time that graphic designers embrace the change and realize that these sites are not going away. Some designers feel they are detrimental to the design industry, but they can actually be beneficial to artists as well as clients. Clients need to educate themselves about crowdsourcing and know exactly how to get the most out of the experience.
Clients have valid reasons for not going …show more content…
Users are impressed with the vast amount of creative submissions they acquire. In 2012, Lorenzo Tartamella, chief executive of TimesSquare.com, used designcrowd.ca to find a new logo. The contest received over 3,000 submissions. "It 's incredible ... An ad agency would have never been able to give us the diversity and the choice that we 've been given the way we have with this contest," Tartamella said. (Johnson, 2012) Crowdsourcing is allowing companies to tap into a wide variety of talent from amateurs to professionals. CrowdSPRING has over 165,000 creatives, while 99designs claims to have over 935,000 designers. That is a lot of talent in one place, so it is understandable why businesses are …show more content…
This is where the debate begins. The graphic design industry frowns upon the use of spec work or developing a design they may not get paid for because they feel it devalues the worth of the designer’s work. Adrian Jean, president of the Society of Graphic Designers of Canada, stated, “Crowdsourcing participants waste valuable time and resources developing designs that they may or may not be paid for.” (Johnson, 2012) Jean is right about the gamble creators do take- they may not get paid for their time and artwork. However, it is not a total loss. I have yet to find any stipulation that states they cannot re-use a non-winning design. So, you did not win this time, you could make changes and submit it to another contest which it may be more suitable for. Some sites like DesignCrowd allow customers to browse through designers’ previous work and invite them to participate in their contest. When clients invite their favorite designers, the talent is given participation payments to submit ideas. Even if they do not win the prize, they are still compensated for their work. (“Crowdsourcing Website Launches”,
Clients have valid reasons for not going …show more content…
Users are impressed with the vast amount of creative submissions they acquire. In 2012, Lorenzo Tartamella, chief executive of TimesSquare.com, used designcrowd.ca to find a new logo. The contest received over 3,000 submissions. "It 's incredible ... An ad agency would have never been able to give us the diversity and the choice that we 've been given the way we have with this contest," Tartamella said. (Johnson, 2012) Crowdsourcing is allowing companies to tap into a wide variety of talent from amateurs to professionals. CrowdSPRING has over 165,000 creatives, while 99designs claims to have over 935,000 designers. That is a lot of talent in one place, so it is understandable why businesses are …show more content…
This is where the debate begins. The graphic design industry frowns upon the use of spec work or developing a design they may not get paid for because they feel it devalues the worth of the designer’s work. Adrian Jean, president of the Society of Graphic Designers of Canada, stated, “Crowdsourcing participants waste valuable time and resources developing designs that they may or may not be paid for.” (Johnson, 2012) Jean is right about the gamble creators do take- they may not get paid for their time and artwork. However, it is not a total loss. I have yet to find any stipulation that states they cannot re-use a non-winning design. So, you did not win this time, you could make changes and submit it to another contest which it may be more suitable for. Some sites like DesignCrowd allow customers to browse through designers’ previous work and invite them to participate in their contest. When clients invite their favorite designers, the talent is given participation payments to submit ideas. Even if they do not win the prize, they are still compensated for their work. (“Crowdsourcing Website Launches”,