The first sentence of Kunal Jasty’s Radioopensource.org article, “Where Does All That Money Come From”, states that the average cost of college tuition is now higher than “the income of 99% of Americans” (Jasty). College education is the backbone of many different careers, and without it certain skill sets would be more inaccessible to the public, causing an interference of learning and opportunity. In more recent times, however, quality of education isn’t the main focus for students, or in the eyes of marketing, consumers, but attention is also focused on college athletics such as football, basketball, hockey, and more. Meanwhile, colleges installing the latest, greatest eye catching piece of expensive recreational fun make headlines as people
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Summarizing with Lee Gardner’s explanation from the Chronicle article, “The Upside of Selling Your Soul.”, colleges put effort into their advertising in optimism to boost the amount of applications, which either works in their favor with a boost in their enrollment rate or breaks their business with downfall of their enrollment rate (Gardner). According to Rae Goldsmith’s Case.org article, “Communication Revolution”, “More than 90 percent of respondents say their offices oversee branding, media relations, social media, print and digital publications, photography, and the institution 's main website and magazine. More than three quarters are also responsible for advertising, market research, video production, and student recruitment communications” (Goldsmith). It is believed that the amount spent on advertising is linked to a rise in tuition according to Centre College’s professor Robert E. Martin’s interview in Gardner’s article, “Some experts on the economics of higher education also warn that marketing contributes to the continuing rise in college costs…colleges that spend more money on marketing are "building in a layer of cost that would not otherwise be there,’ ” (Gardner). The expenses paid on advertising is only a small fraction of how tuition money spent, but as colleges provide more positions and offices within advertising and the amount spent …show more content…
However, looking back in history shows that students have always wanted outside activities and athletics to be connected to college. To quote Carlson’s article once more in the words of University of Kentucky’s John Thelin, “‘If you go back to the 1890s and early 1900s, it was widely agreed that the interesting part of the college experience was the student clubs…and a lot of that stuff was done by students and for students, and it was done outside of official institutional budgets,’ (Carlson). As students in the past organized large group activities outside of college, over time it inspired schools to incorporate entertainment and recreation into their educational environment. However, with entertainment and recreation eventually placed higher in spending priorities makes anyone wonder if millions of dollars is worth spending to treat students with something wonderful with overpriced tuition in return. It is believed that raising enrollment and money are not the only reasons why spending on any of these expenses outside of education take place. In Harriman’s Schoolmoney.org article, “Kevin Carey, the director of Education Policy Program at the New America Foundation, argued that many colleges aren’t necessarily competing with each other to make money, but to increase their profiles. ‘So they buy things that increase their status and
Summarizing with Lee Gardner’s explanation from the Chronicle article, “The Upside of Selling Your Soul.”, colleges put effort into their advertising in optimism to boost the amount of applications, which either works in their favor with a boost in their enrollment rate or breaks their business with downfall of their enrollment rate (Gardner). According to Rae Goldsmith’s Case.org article, “Communication Revolution”, “More than 90 percent of respondents say their offices oversee branding, media relations, social media, print and digital publications, photography, and the institution 's main website and magazine. More than three quarters are also responsible for advertising, market research, video production, and student recruitment communications” (Goldsmith). It is believed that the amount spent on advertising is linked to a rise in tuition according to Centre College’s professor Robert E. Martin’s interview in Gardner’s article, “Some experts on the economics of higher education also warn that marketing contributes to the continuing rise in college costs…colleges that spend more money on marketing are "building in a layer of cost that would not otherwise be there,’ ” (Gardner). The expenses paid on advertising is only a small fraction of how tuition money spent, but as colleges provide more positions and offices within advertising and the amount spent …show more content…
However, looking back in history shows that students have always wanted outside activities and athletics to be connected to college. To quote Carlson’s article once more in the words of University of Kentucky’s John Thelin, “‘If you go back to the 1890s and early 1900s, it was widely agreed that the interesting part of the college experience was the student clubs…and a lot of that stuff was done by students and for students, and it was done outside of official institutional budgets,’ (Carlson). As students in the past organized large group activities outside of college, over time it inspired schools to incorporate entertainment and recreation into their educational environment. However, with entertainment and recreation eventually placed higher in spending priorities makes anyone wonder if millions of dollars is worth spending to treat students with something wonderful with overpriced tuition in return. It is believed that raising enrollment and money are not the only reasons why spending on any of these expenses outside of education take place. In Harriman’s Schoolmoney.org article, “Kevin Carey, the director of Education Policy Program at the New America Foundation, argued that many colleges aren’t necessarily competing with each other to make money, but to increase their profiles. ‘So they buy things that increase their status and