Bill Gates or his real William Henry "Bill" Gates III is an American business magnate, philanthropist, investor, computer programmer, and inventor. In 1975, he and Paul Allen co-founded Microsoft, which became the one of the world's largest PC software company. When he is still at Microsoft, he held the positions of chairman, CEO and chief software architect, and was one of the largest individual shareholder. He also was included in the Forbes list of the world's wealthiest people and was the wealthiest overall during period of year 2014. He is one of the best-known entrepreneurs of the personal computer revolution. Gates has always been criticized for his business strategies, which have been considered as anti-competitive which is an opinion which has in some cases been upheld by numerous court rulings. For some people out there, his strategies is bad for the organization but he show to the world that the influence strategies that he used had make the Microsoft Corporation nowadays become one of the best organization in the world. During his career at the Microsoft, Bill Gates famous on certain strategies. One of the strategies is influence strategies. According to the Leadership Style of Bill Gates by Dhananjay Kumar, he used the rewards, coercive power, legitimate power and pressure to influence the customer and employee. He often used this strategies to influence and attract the …show more content…
It is also called the pressure influence strategies. Bill Gates was a autocratic leader bet he never made rash threat and used the coercion to manipulate other or to gain personal benefits. Bill Gates very frequently used the pressure influencing strategies from fear personal power is derived from the follower based on the leader’s behavior. It is including friendship or loyalty and charisma. As we know, the Microsoft changed the world completely, like 90% Of the computers we use today, use Windows Operating System which is made by Microsoft and computers are actually the driving force of the world today, like almost everything is done by computers. So we can imagine the impact he had on the world. This is how the innovation of Bill Gates influence us as the customer to use his