Nowadays on one hand cinema is considered as a modern industry and on the other hand as the cultural need in our country and undoubtedly it is one of the most fundamental and effective media which plays an active role in continuing the expansion and survival of real art and culture of a society. It can be said that cinema is a polyhedral phenomenon which is affected by human culture and influences more cultures. Cinema and watching movie in theaters or in another words going to cinema is one of the most important options for passing leisure time in the societies in which politicians of public culture section encourages and strengthens cinema by relaying on different and diverse legal process and other effective tools. Due to the fact that passing
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While in some countries like South Korea, Malaysia and Indonesia and even the United Arabic Emirate, number of constructed theatre during the last decade has been more than existing theatres in Iran (Mousai and Shiani, 2007). It seems that decreasing trend of cinema audiences in Iran is not only due to development of ways of communication and people’s access to internet and possibility of getting and watching the movies at the same time or people’s access to all movies in form of CD whether legally or illegally, but also this matter is affected by some other significant matters that have to be investigated and studied more seriously. Therefore, studying economic factors such as ticket price, income of people who want to go to cinema, price of supplementary or substitute goods of cinema and also cultural factors like (interests, tastes, customs and general behavior, advertisements, expectations, religious beliefs, free time, numbers of used programs, training …show more content…
1). This decreasing trend has also been true in Tehran’s cinemas (Fig. 2). Currently, less than half of audiences of movies belong to Tehran and that’s due to the reason that most of facilities and large number of theatres are located in Tehran, capital of Iran. The aforesaid statistics represents that since 2001 because of reduction of people’s willingness for going to cinema, in another word, due to drastic reduction in number of people who like to go to cinema, number of active theaters have gradually decreased in Iran. In a way that, number of active cinemas in Iran from 320 in 2001 has decreased to 236 in 2000 (Fig. 3). Also the decreasing trend of capacity of cinemas in Tehran has been continuing so that capacity of active cinemas in Tehran from approximately around 50 thousand seats in 1368 reached to less than 38 thousand seats in 2000 (Statistical Center of Iran, 2011)
While in some countries like South Korea, Malaysia and Indonesia and even the United Arabic Emirate, number of constructed theatre during the last decade has been more than existing theatres in Iran (Mousai and Shiani, 2007). It seems that decreasing trend of cinema audiences in Iran is not only due to development of ways of communication and people’s access to internet and possibility of getting and watching the movies at the same time or people’s access to all movies in form of CD whether legally or illegally, but also this matter is affected by some other significant matters that have to be investigated and studied more seriously. Therefore, studying economic factors such as ticket price, income of people who want to go to cinema, price of supplementary or substitute goods of cinema and also cultural factors like (interests, tastes, customs and general behavior, advertisements, expectations, religious beliefs, free time, numbers of used programs, training …show more content…
1). This decreasing trend has also been true in Tehran’s cinemas (Fig. 2). Currently, less than half of audiences of movies belong to Tehran and that’s due to the reason that most of facilities and large number of theatres are located in Tehran, capital of Iran. The aforesaid statistics represents that since 2001 because of reduction of people’s willingness for going to cinema, in another word, due to drastic reduction in number of people who like to go to cinema, number of active theaters have gradually decreased in Iran. In a way that, number of active cinemas in Iran from 320 in 2001 has decreased to 236 in 2000 (Fig. 3). Also the decreasing trend of capacity of cinemas in Tehran has been continuing so that capacity of active cinemas in Tehran from approximately around 50 thousand seats in 1368 reached to less than 38 thousand seats in 2000 (Statistical Center of Iran, 2011)