A charity sports event is a participatory sports event that raises funds for a charitable cause from the participants and the public in exchange for their presence at the event (Woolf et al., 2013). Several factors have contributed towards the popularity of charity sports events. Marathons, cycling events and even matches that are sponsored by voluntary organizations are considered as critical components in enhancing community prestige as well as promoting a healthier lifestyle (Edwards & Tsouros, 2008). Charity and community events are an integral part of our lives as they encourage people to participate more actively in society and motivate individuals to make a more conscious decision about donating their time and money towards these various
…show more content…
Stakeholders are affected by the success or failure of these events and they also influence the organization throughout its working life. These individuals with respect to the charity sports match can be students, sports fans, sponsors, retailers, advertisement companies, the public and so on. Without the active and ongoing involvement of stakeholders, it would be difficult for an organization to survive in the market as companies and stakeholders are mutually dependent on one another.
In addition to the normative reasons of why stakeholders are significant, they are also essential for the organizations performance. When a company possesses a strong, long term relationship with its stakeholders, the business runs efficiently, and they also have a better chance of earning higher profits. It also aids the organization to reap the benefits of word-of-mouth marketing and develops a strong and loyal customer …show more content…
Word of mouth from one student to the other gives the event more attention and enables more people to get to know about the match taking place. The presence of A-list players would increase people’s attention towards the occasion and attract a larger audience. As the event being talked about here is a sports match, it would gain immense popularity among the students as well as the people who enjoy playing or watching the sport. The event would serve as a tool in promoting general sports participation and better care for physical and mental health among the various communities (Lee et al.
Stakeholders are affected by the success or failure of these events and they also influence the organization throughout its working life. These individuals with respect to the charity sports match can be students, sports fans, sponsors, retailers, advertisement companies, the public and so on. Without the active and ongoing involvement of stakeholders, it would be difficult for an organization to survive in the market as companies and stakeholders are mutually dependent on one another.
In addition to the normative reasons of why stakeholders are significant, they are also essential for the organizations performance. When a company possesses a strong, long term relationship with its stakeholders, the business runs efficiently, and they also have a better chance of earning higher profits. It also aids the organization to reap the benefits of word-of-mouth marketing and develops a strong and loyal customer …show more content…
Word of mouth from one student to the other gives the event more attention and enables more people to get to know about the match taking place. The presence of A-list players would increase people’s attention towards the occasion and attract a larger audience. As the event being talked about here is a sports match, it would gain immense popularity among the students as well as the people who enjoy playing or watching the sport. The event would serve as a tool in promoting general sports participation and better care for physical and mental health among the various communities (Lee et al.