This report is to detail the importance of Build-a-Bear and highlight the need the company is filling. Build-a-Bear founder, Maxine Clark, had a vision of creating a place where children can make stuffed bears and only be limited by their imaginations. With her dream a large portion of her retirement, she made that happen. Maxine made it a point to ask children what they wanted in a store. She took those suggestions seriously and it has paid off. Today, Build-a-Bear is a publicly traded company with over 450 stores worldwide. They have licensing agreements with industry titans like Disney, Disney’s subsidiary Marvel, and several professional sports leagues. Maxine made it a point to reinvest in the people who put Build-a-Bear on the map, the
