For the good, hundreds of things came up on Google, which is obviously great for my brand because it was all positive and it means my name is out there. However, it was bad because everything was Isaiah Moss the basketball player, not Isaiah Moss the person. That worries me because I want the values I learned from basketball to define my brand, not basketball itself. Since that isn’t the case, it seems like basketball has diluted my brand. Fortunately, though, changing that is in my control, as I read in “Participatory Culture in a Networked Era.” In this article, it says social media “represents a vehicle for personal branding,” meaning it not only puts my personal brand out there but that it also can help me define my own brand (Jenkins, Ito, Boyd, p. 18). To me, the media has defined my brand by saying I’m only basketball player, but if I start using social media I can change that and show that I am much
For the good, hundreds of things came up on Google, which is obviously great for my brand because it was all positive and it means my name is out there. However, it was bad because everything was Isaiah Moss the basketball player, not Isaiah Moss the person. That worries me because I want the values I learned from basketball to define my brand, not basketball itself. Since that isn’t the case, it seems like basketball has diluted my brand. Fortunately, though, changing that is in my control, as I read in “Participatory Culture in a Networked Era.” In this article, it says social media “represents a vehicle for personal branding,” meaning it not only puts my personal brand out there but that it also can help me define my own brand (Jenkins, Ito, Boyd, p. 18). To me, the media has defined my brand by saying I’m only basketball player, but if I start using social media I can change that and show that I am much