The Importance Of Beauty Image

Everyone in this world wants to look beautiful. Most of the people believe that someone who has the beautiful image may get more attention and advantaged in the society. However, the descriptions about beautifulness itself are elusive. Goldman and Waymer (2014) stated that each of individual have different point of view in defining ‘beauty’ .The idea and ideal of beauty are always being reminded to women over decades and society build up impossible standard of beauty that tend make the women feel inadequacy in their self (Britton, 2012). These somehow effect on the way of women portray themselves and will always make image comparison with others such as their tone skin and flawlessness that may motivate them to looks in such way. Beauty obsession is influenced by mass media, professional requirement, and the need to impress others. (Refer in figure 1 in Appendix 1). …show more content…
According to Conlin and Bissel (2014), mass media are considered as the ways to change the women behavior and believe towards the beauty idea when they exposed to image ideal and attractiveness. In the new era of technologies nowadays, mass media and technology becomes important agents of socialization (Schaefer, 2012). This socialization builds up their personality and the perception towards the level of beauty that being generate through the representation in media social such as Facebook and Instagram .The representation in the media will work because representations consist of repeated element that will affect the mindset in the society as the whole. In labeling Theory, the society itself makes the judgments towards the individual and classified them based on their appearance (Becker,