The Importance Of Beauty Ethics In Beauty

2260 Words 10 Pages
Register to read the introduction… An example of the aesthetic marketing manipulation power as explained by Carrigan et. al. (2005) is: in order to market and develop a market for tobacco products, tobacco companies were distributing promotional cigarettes to anyone in Taiwan despite of age or gender by beautiful young girls creating a luring effect on the culture (Carrigan et. al., 2005). The use of aesthetically pleasing young girls can be seen as an unethical way to promote a health harming product, especially without requirements of age. Marketing within western culture is considered ethical and within cultural boundaries as the marketing use of young beautiful girls is common place and accepted as normal behavior. Nudity is common in Western culture as we celebrate beauty and stardom, which is not, accepted everywhere as close as Japan. A culture bathed in tradition, nudity is not acceptable behavior and in reference to marketing ethics would be considered unethical and in poor taste. Kant explained aesthetics as an appreciation in terms of delight or aversion of an object or person; delight being known as beautiful (Dobson, 2010). The aesthetic ethics is not utilitarian, however does create a corporate aesthetic style (Dobson, 2010). The consumer is the most foundational relationship the business desires to build as the marketing campaigns demonstrate …show more content…
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