Animal Testing In The Body Shop

Increasingly, the literature supports the proposition that consumers are willing to pay more for a brand which is perceived to be ethical(Chun,2014). As Mullen (1997) cited in his article, there is a close relationship between engagement with a good cause, such as a charity, can potentially result in customer loyalty and therefore growing marketing share. It is no surprise that many companies made its name by championing ethical or environmentally-friendly consumerism, nevertheless, they often failed to meet their promises. Sometimes, they have no choice but to take the risk of damaging environment and being criticized by morality and people. This essay will focus on the necessity of one specific facet of ethical issues, animal test, which has been a controversy for many years. First, the success of The Body Shop is analyzed, and then the attitudes of the public and mass media for animal tests will be presented. Secondly, the universality and importance on animal test will be discussed. Finally, I will conclude my stance.

Standing on the ethical position bring huge reputation and fortune for companies. The Body Shop has been a popular business because it has claimed against animal testing within the cosmetics and toiletries industry, as reported by Boddy (2005) in his case study description. These …show more content…
According to recent survey (JFS: Newsletter, 2015), animal testing is required mainly when the product contains newly-developed tar colors, ultraviolet ray protective ingredients or preservatives, and when the amount of any ingredient regulated in terms of how much can be added is increased. A common example in the point of this practice is laboratory rabbits, which will be given cosmetic so that the effectiveness of a new product can be measured. Nobody is willing to face the situation that their daily makeup consisting Carcinogen after many years of