The Importance Of Alcohol In Sports

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Since the repeal of prohibition, alcohol quickly became an integral part of the U.S. economy. In 1933, after the repeal was passed FDR said, “What America needs now is a drink.” And indeed we drank! We drank during birthdays, bar mitzvahs and weddings. It is almost impossible to think of a celebratory occasion in which we are not taking advantage of rich libations. Alcohol has become synonymous with professional sports. Who could resist the savory, smooth and satisfying taste of a cold beer during the 7th inning stretch of a baseball game? Or a spicy drink on the 50 yard line during a fall football game? In general, alcohol has become a way of life for most Americans: a right solidified and guaranteed under the 21st Amendment. However, …show more content…
He made some significant changes to their athletic program which included moving from the Big East Conference to the Big 12 conference, adding men’s golf to the program and instituted beer sales at the football games. Luck argued that the current “pass-out policy”, which allowed ticket holders to exit the stadium to drink, then re-enter, did not present a good option for the school. His argument for the institution of beer sales was to increase safety during games by reducing binge …show more content…
Moreover, high-risk drinking, also known as binge drinking, remains a prevalent social activity for college students despite the potential of negative consequences that are often associated with it (Douglas et al. 1997). Football games offer students a socially-acceptable reason to begin drinking earlier during the day and continue throughout the entire day. The introduction of alcohol at collegiate games will send the wrong message to students, especially the underage

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