IV. Alcohol Advertising A central issue for alcohol control policy is the role and importance of advertising. Although the debate on alcohol advertising has been ongoing for many years, it gained public prominence in the mid-1980s. There are several health-related organizations, including the World Health Organization, have made advertising control a key part of their anti-alcohol campaigns. The most controversial issue is alcohol advertised through television due to its possible adverse impacts on youth and children as they are the one who always sitting in front of television. In most of the countries, alcohol advertising in television is regulated. These controls range from voluntary codes and content guidelines to outright bans on broadcast
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Each of the advertisement shows that if a man drinks Skol, he could improve an invention that are more convenient for them. The slogan “Everything’s round with Skol” refers to a woman’s body parts such as her breasts and buttocks. The advertisers played on men’s attraction to the female body and use it to sell their beer. Hence, this will degrade the image of women (Reichert, 2003). Roles of women in the society will be narrowed down into sexy, seductive and weak. These advertisements are surely to be banned in our country as it is totally against the Malaysian’s codes and practices of …show more content…
In addition, the demand and consumption still existed and we can see that it is increasing. With these ads, men will fantasize the women’s body. Public and youth always ignore the fact that consuming alcohol will contribute in many negative effects. This will rise up the social problems such as sexual assault and other criminal acts. According to Health Minister Datuk Seri Dr S. Subramaniam, an average of 18,000 teenagers in Malaysia get pregnant each year and seek medical attention at government health clinics. “If we do not address this issue, it will increase the risks of teen pregnancy, which may also lead to other problems, such as abandoned babies," the minister
Each of the advertisement shows that if a man drinks Skol, he could improve an invention that are more convenient for them. The slogan “Everything’s round with Skol” refers to a woman’s body parts such as her breasts and buttocks. The advertisers played on men’s attraction to the female body and use it to sell their beer. Hence, this will degrade the image of women (Reichert, 2003). Roles of women in the society will be narrowed down into sexy, seductive and weak. These advertisements are surely to be banned in our country as it is totally against the Malaysian’s codes and practices of …show more content…
In addition, the demand and consumption still existed and we can see that it is increasing. With these ads, men will fantasize the women’s body. Public and youth always ignore the fact that consuming alcohol will contribute in many negative effects. This will rise up the social problems such as sexual assault and other criminal acts. According to Health Minister Datuk Seri Dr S. Subramaniam, an average of 18,000 teenagers in Malaysia get pregnant each year and seek medical attention at government health clinics. “If we do not address this issue, it will increase the risks of teen pregnancy, which may also lead to other problems, such as abandoned babies," the minister