Comparing Two Advertisements

1930 Words 8 Pages
As a start, it’s necessary to locate this report in a certain context; we are living in a virtual present, where communication has transformed itself, as well as the way people perceive information. In the last few years, advertisement has made itself present in many other platforms, compared to the traditional ones that, in past decades, were a lot stronger and listed. Why has the way of transmitting information been obligated to transform itself? Which is the correct way to transmit and advertise in the present? Advertisements have had a great strength while being shown on television, because television revolutionized how communication was perceived, but now, in the second decade of the 21st century, technology has transformed so much, and …show more content…
This is because everything online works a lot quicker, and that makes a person eager to go on to see what they are searching for, specially because it’s easier to just close an advertisement tab if it doesn’t capture your attention in the few second you view it, so, it’s obvious that a 30-second Ad will not immediately capture you, or give the information needed (in a time lapse of 5 seconds that closing an Ad can take) to make someone watch the whole thing or at least make them interested in what it’s showing. This shows that clearly, the viewer receives 30-second ads in a quite different way when showed on television, then when it’s viewed from another source. So, as it follows, this report will discuss the pros and cons of the 30-second ad, and will conclude in someway if this way of advertisement is suitable for the modern way of …show more content…
Television is considered a “traditional media” and it is still a great influencer, you need to get immersed in digital, but traditional media still does the heavy lifting. “According to the latest Nielsen Media Research Study on media usage, 18-24 year-olds are watching just under 5 ½ minutes of online video a day versus 3 ½ hours of TV daily.” (McCracken, Grant, 2011). The previous information clearly shows that in 2011, not even the newest generations were absorbed more into the Internet than into the television; nowadays, the statistics of this research might have changed but TV is not obsolete yet. It’s seen that social media may promote, but can it really do the work of traditional advertising? In traditional advertisement, the meaning doesn’t have to be explicit, and this is where the 30-second ad works out. The creative process of a commercial goes far beyond just giving the idea directly to the viewer. This, on television attracts the attention of the person watching, but it most definitely wont work our on a digital platform. It is criticized that the digital platform, for it’s short amount of time for advertising, doesn’t show enough information about products, leading to people not knowing the quality or the full use of what they are buying, of easily getting robbed (Faw, Larissa, 2015), still, this hasn’t stopped new advertisement for

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