Antibacterial Hand Gel Advertisement Analysis

Improved Essays
Advertisements can be found everywhere—in magazines, on billboards, on television. They are very powerful and the main goal of the advertisement business is to persuade its audiences to purchase a particular product or adopt a certain line of thinking. Companies or organizations must do so in a way that is appealing to the audience it is trying to reach. If done correctly, the audience that is being targeted will adopt a new view or idea or will go buy the product in the well-rounded advertisements. In this particular instance, SANZER, a hand sanitizer brand, is trying to advertise its germ-killing gel. By use of enthymeme logic to build an ethical and emotional appeal in the visuals of its advertisement, the company has produced a marketing agent that aims to promote its product. At first glance, the audience is drawn to the focal point of the advertisement—the image. The image is centered across the entire advertisement with the most important part …show more content…
The ad uses images and text to convey these ideas, but does so in a manner that causes the appeals of the advertisement build on themselves. Creating the building blocks allows the ad’s viewers to stop, analyze, and search for the deeper meaning inside the ad and interpret what message this company is trying to convey. This SANZER advertisement is not the only one out there that uses this methodology to attract its viewers. Look around today—they are there. Those advertisements that cause people to run to stores to purchase the newest and coolest products have a way of doing so without the customer even knowing it. Companies and businesses identify their target audience and create a device that hits all of the appeals and ensures that it will do its job to send those dependable customers

Related Documents

  • Great Essays

    Advertising is known for the activity of commodity for commercials and magazine products as well as services. Companies uses commercials, magazines and billboards as a gateway to attract their intended audience. Nevertheless, they also use them to inform the public of the new product being sold which they claim to be beneficial. When companies publicize their product it captivate their audience because of their use of appeals. Using appeals the customers would have no other choice but to purchase the product because it’s a type of brainwashing created in the advertisement.…

    • 1238 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    This way a specific type of consumers are targeted buy the retailer. In this essay we have looked at different types of consumer promotions and applied them to the body spray product. Companies are becoming increasingly creative in the types of promotions that they are offering consumers. (Raghubir, Inman, & Grande, 2004). Most consumers want to feel like they have been smart with their purchases.…

    • 785 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    The Sleeper Effect

    • 2100 Words
    • 9 Pages

    Bath and Body Works is one of those companies. The main goal of Bath and Body Works is to increase their sales using different marketing techniques such as changing the labels of their products to make it look more expensive, using different scents to attract people, and using bright colors on their products. Bath and Body Works many marketing strategies manage to pull in all sorts of customers with theses techniques. While one of their techniques might not pull in a customer another one of their strategies might. Companies, like Bath and Body Works, are very good at segmenting their market and then targeting specific groups with “sales” or special limited times lotions or candles.…

    • 2100 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Subway Symbols

    • 2393 Words
    • 10 Pages

    The emotional attachment that the customer feels toward the brand gives it a position in the market against competitors. Many times, a brand with a positive image is able to attract customers that will use multiple products within their brand and continue to use their products. The brand image works under the biases that the customer is not purchasing the just the product, they are purchasing the brand and all the brand stands for. The brand image can either thrive or be tarnished by customers view on the products. When the customer is not satisfied, they can review the product almost anywhere online.…

    • 2393 Words
    • 10 Pages
    Improved Essays
  • Great Essays

    Cause marketing. This involves determining the care of the clients. Knowing deeply what they need and so identifying the gap in the market that needs to be bridged, therefore providing a product that suite the need of the customers. Not just marketing your product because other businesses are doing it. Viral marketing.…

    • 1522 Words
    • 7 Pages
    Great Essays
  • Decent Essays

    Balasubramanian et al. (2006) further suggested that brand awareness is actually the product of brand exposure. Therefore, product placement is extremely important as it increases brand exposure. Reijmersdal et al. (2010) suggested that product placement is considered to be a major marketing strategy used by the marketers to alter consumer buying behavior in a favorable manner.…

    • 935 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    The background, slogan and images are essential parts of the ad, which help to sell the product to the audience. It does this by way of a discourse based on a gender role ideology, to which the target demographic would feel comfortable in adhering. It can be seen, through thorough analysis of advertisements such as this, how companies exploit feelings and emotions to sell a product to a targeted audience, regardless of whether ideologies are morally right or commonly supported. Advertisements almost therefore, promote ideologies and persuade people to buy into more than just a product. We must be alert as to whether this is what we really…

    • 1058 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Perception has an extraordinary impact on consumer behavior. The way a consumer perceives a company or brand can determine whether or not they decide to make a purchase. According to our text, in the context of consumer behavior, perception is “the process of determining the properties of stimuli using vision, hearing, taste, smell, and touch” (Hoyer, Pieters, & MacInnis, 2013). Through sensory marketing, companies aim to positively influence the perception of their consumers. Each sensory receptor has unique and considerable effects on a consumer’s decision to buy.…

    • 726 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Fallacies In Advertising

    • 1025 Words
    • 5 Pages

    A Fallacy, according to Moore and Parker, “is a mistake in reasoning”. Fallacies are commonly used in advertisements, which many industries are used in today’s television, newspapers, magazines, and online websites. Although advertisers know that fallacies are mistakes in reasoning, it will not affect the understanding by the customer and they still use it in their advertisements. This is due to advertiser want fallacies helps them sell their products and let the customer can have a deep impression on this products. Fallacies sometimes can be tricky.…

    • 1025 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    In contemporary society, advertising is everywhere. From radio commercials to highway billboards, from television infomercials to targeted Google search results, the average person’s senses are being constantly bombarded with branded imagery. Jowett and O’Donnell define advertising as, “a series of appeals, symbols, and statements deliberately designed to influence the receiver… toward the point of view desired by the communicator” (162). These images and appeals have one specific purpose: to evoke a certain behavior in the receiver that will benefit the originator of the message. In the case of most advertising, the originator is a company hoping to push an audience to consumerist behaviors.…

    • 792 Words
    • 4 Pages
    Improved Essays