The Importance Of Virtual Reality Technology In The Hotel Industry

Decent Essays
The hotel industry is a constant growing and innovating business always looking for new ways to improve their overall guests’ experiences. Keeping up with the many trends in the business is the key to keeping hotel industries thriving. These trends create competition which further expands the growing potential for the leading hotel chains like Marriott or Best Western. One of the most popular trends in hotels lately is the rise of technology and the appeal it brings to hotels today. Recent studies have shown if hotels increase their use of technology, it will increase guest satisfaction and loyal clientele rates. The importance of a hotel security is a topic that is highly stressed because guest wants to feel safe where ever they go and …show more content…
Best Western Hotels and Resorts has been utilizing virtual reality technology to train their employees, this is how it works: “Employees converse with a virtual avatar, representing the guest, which then responds based on feedback and facial expressions detected by a camera.” (Mest 2016) This is a good way to educate their new employees on how to deal with tough situations and guests because working in a hotel requires good personal skills. Therefore the virtual avatar allows the employees to learn from their mistakes and build upon these skills to increase their confidence, if and when a problem is faced while on the job. Taking the extra time to make sure your staff is properly trained will reflect in guest satisfaction rates because of happy well-trained employees, with make for pleased guests. The use of training with virtual reality also allows managers the flexibility to, “identify specific areas to improve and drive an immediate increase in guest satisfaction.” (Carlino 2016) Samsung has developed Gear Virtual Reality headsets that are being used in the Shangri-La Hotels and Resorts, “the tool is meant to enable travel advisors, meeting planners and potential corporate clients to experience Shangri-La hotels worldwide.” (Carlino 2016) These virtual headsets allow you to view the hotel from a 360 video perspective. Since these headsets allow you to view areas …show more content…
Since the use of technology is so popular and common guests are beginning to expect these high tech accommodations in the hotels they visit. So most hotel companies are working to add special features in rooms that will enhance their guests’ experience: “Cutting-edge in-room technologies help hotels to improve the tangible guest experience; for example, with technology, guests can change the room’s physical attributions like color, sound, and smell.” (Melián-González and Bulchand-Gidumal, 2016) The hotel Burji Al Arab in Dubal has been experimenting with voice commands in their rooms for things like curtains, lights, room temperature, and guest sensors. (Clark 2016) Quality internet speed is becoming higher in demand due to all this technology so hotels are working on guaranteeing their guest 's high-speed internet at the cost of a reasonable fee. Along with this, recent studies have shown 80% of guest want to stream their Netflix accounts from the comfort of their hotel room. “BeyondTV by Hotel Internet Services puts your guests in control of their own in-room entertainment by allowing them to securely stream and view their own content on the guestroom TV, whether it be Netflix, Hulu, Pandora, etc.” (Carlino

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