Poor Communication Skills

My current skills as a student entering college lack readiness for a career in the field of marketing. However, I believe I posses good communication skills as I am fluent in both English and Spanish. Being fluent in multiple languages gives me the opportunity to speak and write appropriately to the audience I am trying to reach. I hope to improve and perfect these skills, as well as develop new ones through my time at St. Edward’s to better prepare me for the field of marketing. After interviewing Professor Mortada Mohamed with years of experience in the Marketing profession, I learned that it is important to study your audience and the organization 's capabilities in order to provide a straightforward or detail oriented statement regarding …show more content…
A key factor to a good piece of writing in this particular field, highlighted multiple times throughout the interview, is knowing who your audience is and what do you want them to take away from your message. First, the product manager is going to give you information about the product. Then the overall organization will develop a goal based on where they want the company to go. Finally, the communication manager puts the information together and delivers the message to the audience that is being targeted. An example Professor Mohamed is proud to mention is the Texas European Summit as he is the co chair. The audience attending the summit will be considered his target audience. In order to prepare for the summit he will have to meet with his press, and discuss what his overall goal in the message he wants to deliver. The communication manager then perfects the message while providing input to better improve the message trying to be conveyed which will then be interpreted appropriately by the …show more content…
These include good communication skills, writing skills, and presentation skills all while being innovative and creative. Professor Mohamed strongly believes the most important skill in this profession is writing, which helps convey your message to your audience. When observing Professor Mohamed in his Principles of Marketing class, I noticed how well he helped develop these skills within his students. During his class he assigns a discussion question for the entire class. The students get together and communicate ideas in regards to the assignment, helping develop their communication skills. He then has his students write out their responses using evidence to support their claim, which helps them develop their writing skills. Finally, he goes around the classroom and has the students present their response, helping them with their presentation