Case Study: Superhero Night

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For our first promotion Family Night, the organization wants to target families within the area. Baseball is an American pastime, and what a better way to spend a hot summer night than watching a baseball game. Families could see attending a minor league baseball game as a cheap night full of entertainment. The organization is offering a meal package with the purchase of four tickets. Families will receive four Friendly Franks and four medium drinks. Our proud sponsor, Friendly’s will provide the hot dogs, while our organization will provide the free drinks. The organization has also decided to offer half price tickets to parents whose children wear their little league jerseys to the game. To top off a great family night out, children will …show more content…
The organization wants to capitalize on the superhero craze. Therefore, the team will host a Superhero Night. Fans will be encouraged to dress up as their favorite superhero for the game. Marvel Comics will provide some costumes for fans that didn 't know about the promotion prior to game time. They will also provide superhero mascot costumes for a superhero race during the third inning. During the game, five fans will be asked to participate in a best costume contest. There will be two contests, one for adults and another for children. During the seventh inning, the five contestants will be brought onto the field. The fans will then vote via text message on who has the best costume. The winners will be rewarded with a free superhero game from our partner GameStop, and two free tickets to another game. The runner-ups will receive a $20 gift certificate from GameStop as well. It will cost GameStop a total of $220 for this promotion; the $220 will cover the costs of the game and gift certificates. A brand new video game costs $60, and all the certificates will cost $160. However, we would sell to GameStop that each runner-up would have to spend another $40 to buy a new game. Therefore, GameStop will easily make their money back and some. GameStop will also gain more customers coming through their doors. The free tickets given away to the winner will cost the organization about $16. The average ticket cost for an adult to attend a Minor League Baseball game is around

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