With more Internet users accessing the broadband and surfing the web at higher speeds for various reasons such as social networking, user-generated content, social bookmarking, sharing of information, videos, images and opinions, all have exponentially increased the amount of content on the Web. Web 2.0 has also witnessed a dramatically increasing use of the Web by consumers using handheld devices, including mobile phones and PDAs (Noti, 2013). Therefore, this trend puts a spotlight on the fact that there is a significant need in conducting studies on determining the impact of Web 2.0 application on tourism, decision making and ultimately, how the development relates to a sustainable tourism. Furthermore, the Web 2.0 platforms are considerably
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In other words, the problem concerns the lack of studies on the substantial evaluation of the impact of Web 2.0 on sustainable tourism and customer decision making. Within this research, the problem statement has been identified and concluded based on an in-depth literature review. More importantly, the concepts of Web 2.0, and how they are related to sustainable tourism remain vague. Therefore, conceptualising and determining these concepts are important to fill this gap. Inadequate awareness of Web 2.0’s influence on sustainable tourism may hinder the harmonisation and convergence of the tourism industry and breakthrough revolutionary technology acquisition within and across the concepts of a sustainable tourism …show more content…
To what extent does the technology tools of Web 2.0 have a direct impact on the tourist’s decision-making process?
How can the impact of Web 2.0 on sustainable tourism and customers’ decision-making be evaluated?
What are the proposed strategies for the policy makers and the Web 2.0 media that stimulate the tourism-based activities?
1.6 Research Objectives:
The main aim of the current research is to analyse the impact of different factors affecting the tourism industry. The objectives of the current research study are as follows:
To study the adoption of Web 2.0 and its benefits influencing consumers’ behaviour in the tourism industry.
To investigate the level of consumers’ trust towards the UGC when it comes to the gathering of consumers’ information on desired tour destinations.
To assess the extent in which the technology tools of WEB 2.0 has a direct impact on tourists’ decision-making.
To evaluate the impact of technology tools of Web 2.0 on sustainable tourism.
To propose strategies to the policy makers of Web 2.0 media in order to stimulate tourism-based
In other words, the problem concerns the lack of studies on the substantial evaluation of the impact of Web 2.0 on sustainable tourism and customer decision making. Within this research, the problem statement has been identified and concluded based on an in-depth literature review. More importantly, the concepts of Web 2.0, and how they are related to sustainable tourism remain vague. Therefore, conceptualising and determining these concepts are important to fill this gap. Inadequate awareness of Web 2.0’s influence on sustainable tourism may hinder the harmonisation and convergence of the tourism industry and breakthrough revolutionary technology acquisition within and across the concepts of a sustainable tourism …show more content…
To what extent does the technology tools of Web 2.0 have a direct impact on the tourist’s decision-making process?
How can the impact of Web 2.0 on sustainable tourism and customers’ decision-making be evaluated?
What are the proposed strategies for the policy makers and the Web 2.0 media that stimulate the tourism-based activities?
1.6 Research Objectives:
The main aim of the current research is to analyse the impact of different factors affecting the tourism industry. The objectives of the current research study are as follows:
To study the adoption of Web 2.0 and its benefits influencing consumers’ behaviour in the tourism industry.
To investigate the level of consumers’ trust towards the UGC when it comes to the gathering of consumers’ information on desired tour destinations.
To assess the extent in which the technology tools of WEB 2.0 has a direct impact on tourists’ decision-making.
To evaluate the impact of technology tools of Web 2.0 on sustainable tourism.
To propose strategies to the policy makers of Web 2.0 media in order to stimulate tourism-based