1. SWOT Analysis
Strength –
• Twitter is impacting the method of sharing news globally
• Twitter created a diverse platform for people to control all areas of media. (Example: Political news, sports, entertainment) o Twitter has tried to simplify this by implementing a new feature called Moments
• Twitter allows businesses to communicate with employees and workers real-time messages
• Twitter created a new form of two-way communication o Customers can publicly share views on products for anyone to see o Personal and direct interaction with customers
• Utilizing tweeting during live events to improve experience for millennial market o Twitter now streams major events live
• Revenue generators o Advertising …show more content…
Users tweet links to outside websites or platforms
• Since Twitter became a public traded company in 2013 it has seen inconsistent trends over the past three years and has been declining since April 2015
Social media is all about creating new users. Twitter’s CEO Jack Dorsey will focus Twitter’s efforts on building new products that customers want, simplifying the user experience and increasing communication value.
2. Twitter’s Price to Earnings in 2015 was -28.57. It is predicted to keep declining and is anticipated to reach -105.88 in 2018 according to Nasdaq. Twitter’s Net Income has been increasing since 2013 from -$645,323 to -$521,031 in 2015. This proves how Twitter is still not seeing any profit and in fact has been losing profit the past three years.
I see Twitter doing poorly financial as we head into 2017. This is because Twitter is not creating new and simple products that customers actually want fast enough. This in return is not bringing new users to the Twitter platform and with Twitter’s competitors growing Twitter will need to worry about keeping the customers it has instead of attracting new
Strength –
• Twitter is impacting the method of sharing news globally
• Twitter created a diverse platform for people to control all areas of media. (Example: Political news, sports, entertainment) o Twitter has tried to simplify this by implementing a new feature called Moments
• Twitter allows businesses to communicate with employees and workers real-time messages
• Twitter created a new form of two-way communication o Customers can publicly share views on products for anyone to see o Personal and direct interaction with customers
• Utilizing tweeting during live events to improve experience for millennial market o Twitter now streams major events live
• Revenue generators o Advertising …show more content…
Users tweet links to outside websites or platforms
• Since Twitter became a public traded company in 2013 it has seen inconsistent trends over the past three years and has been declining since April 2015
Social media is all about creating new users. Twitter’s CEO Jack Dorsey will focus Twitter’s efforts on building new products that customers want, simplifying the user experience and increasing communication value.
2. Twitter’s Price to Earnings in 2015 was -28.57. It is predicted to keep declining and is anticipated to reach -105.88 in 2018 according to Nasdaq. Twitter’s Net Income has been increasing since 2013 from -$645,323 to -$521,031 in 2015. This proves how Twitter is still not seeing any profit and in fact has been losing profit the past three years.
I see Twitter doing poorly financial as we head into 2017. This is because Twitter is not creating new and simple products that customers actually want fast enough. This in return is not bringing new users to the Twitter platform and with Twitter’s competitors growing Twitter will need to worry about keeping the customers it has instead of attracting new