The Impact Of Tourism Attractions In New Zealand

1755 Words 8 Pages
After two weeks of showing Moira and Jeffery Smith around Auckland, it is clear that there are some elements that need to be improved on, in order to meet the expectation of tourists, with the same demands as the Smiths. The Smiths were part of New Zealand’s major target market sector, the premier tourist, the High Net-Worth Individuals, tourists whose daily spend immensely exceeds the average visitor spend. Satisfying this sector is vastly important to New Zealand, as it has the ability to increase the economy, with large sum of external funds, disbursed throughout local New Zealand businesses (Tourism New Zealand, 2015). This could ultimately result in surpassing the 2025 goal, of reaching a total revenue in tourism of $41 billion (Tourism …show more content…
The Smiths were able to experience many different activities, from from the Sky Tower to Wine tours, to charter boats, all of which did not disappoint. However, MOTAT, was a big disappointment to the Smiths as is was extremely run down, and in desperate need of refurbishing. Unfortunately, this is the case with many, over rated tourist attractions. Attractions such as MOTAT, the New Zealand Maritime Museum, Kelly Tarlton 's Sea Life Aquarium and many more, are heavily relying on their “Auckland tourism attraction” brand, and the quality of the attraction is diminishing, as they are not keeping up to date with todays standards. Ultimately resulting in unsatisfied tourists, and as social media and reviewing one the internet is vastly taken in to account by tourist, these negative encounters can result in a decline in profits. Particularly as the premier tourist like the Smiths, are becoming more valuable it is a clear indicator that attractions need re-evaluate what they are selling and consider how it could be improved. The Auckland zoo is a great example of this, they began to decline in quality, however, have recently renovated the zoo, and has overtime continued to renovate not only the enclosures, but the pathways, and the activities such as the playground, in order to keep up with visitor expectation (Auckland Zoo, …show more content…
Not only Auckland but New Zealand as well, markets themselves as a sunny, green country, however, as most residents would know this is not always the case when approaching the New Zealand winter. Generally, tourist tend to opt for Two places to visit when it is raining, are the Museum, and the Auckland Art Gallery, both of which only take a few hours to complete. During the month of April, when the Smiths visited, Auckland rains for 15 days on average, and with limited activities for dreary wet days, this is very concerning (Holiday Weather, 2016). Auckland has had other attractions for wet weather however, they are primarily targeted at adventure tourism, for example “Jump” or SnowPlanet”. Thus, these are unattractive activities to the older generation in the premier tourist market. Therefore, in order to elevate Auckland’s tourism, Auckland is required to create more luxury attractions for the rainy day. For example, Rotorua has the Polynesian spa, which is ideal, as it can warm up tourist on a cold day. The Polynesian spa, also has private pools, which can be rented out, perfect or the premier tourist (Polynesian Spa,

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