The Impact of the National Culture to the Global Marketing Essay

951 Words Dec 17th, 2013 4 Pages
Culture is a defining feature of a person's identity, contributing to how they see themselves and the groups with which they identify. Culture may be broadly defined as the sum total of ways of living built up by a group of human beings, which is transmitted from one generation to another. Every community, cultural group or ethnic group has its own values, beliefs and ways of living.
Culture forms an important element of social life of a man. It is the culture that makes human animal to man. It regulates his conduct and prepares him for group life. It teaches him what type of food he should take and what manners, how he should cover himself and behave with the fellows, how he should speak and influence the people, how he should
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It offers order, direction and guidance in all phases of human problem solving by providing ‘tried and true’ methods of satisfying physiological, personal, and social needs. e.g.:- Culture provides standards and ‘rules’ about when to eat, where to eat, what is appropriate to eat for breakfast, lunch, dinner. In Muslim culture, there is a time of period which they do not eat or drink water in day time called “Nohmbi”. Most of the countries the requirements of clothes are varied depending on their culture e.g: In India- sari,

• Because culture is learned Unlike innate biological characteristics, culture is learned. The three distinct forms of cultural learning are formal learning, informal learning and technical learning. Although a firm’s advertising and marketing communications can influence all three types of cultural learning, it is likely that many product marketing messages enhance informal learning by providing the audience with a model of behavior to imitate.

• Because of Acculturation
Acculturation is an important concept for marketers who plan to sell their products in foreign or multinational markets. In such cases, marketers must study the specific cultures of their potential target markets to determine whether their products will be acceptable to its members and if so, how they can best communicate the characteristics of their products to persuade the target market to buy.
As an example, Many indigenous peoples, such as

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