The emergence of the computer has contributed to the increased use of the internet as a new and a very convenient new way of communication that has changed the way people interact. However, no scholarly studies have been conducted that evaluated on how much impact does the use of social media, Facebook, Instagram and twitter had on college students. Researchers on the Gratification theory have conducted a comparative work that explained the gratifications drawn from using the social media compared to instant messaging.
Review of Literature:
Helme, D. W., Hight, A. E., & Mitra, A. (2010). Instant Messaging as Social Interaction in College: Behavioral and Gender Correlates of Use. Kentucky Journal Of Communication, 29(2), 75-98.
Cellphones have become a powerful hand tool to humans. The use of iphones has contributed to the popular use of Instant Messaging among high school and college students. The current study looked at the behavior and gender differences among the college students’ use of instant messaging (IM) and face to face communication. The Gratification theory (UGT) and the Social Network Theory (SNT) were used to further explain the relationships. Results supported the social network theory because individuals responded extensively while the Gratification theory was not fully supported. However, the study did …show more content…
The authors came to the general consensus that computer users have acquired a variety of technologies where they have also managed to include means of communication in their technology skills. The authors however, leave a question that remains unclear why people obtain different kinds of communication instead of being consistent to one or substituting one for another. However, the previous statement raises the question that “What type of need does each of these media fulfill?” (Uses and Gratifications of Social
Review of Literature:
Helme, D. W., Hight, A. E., & Mitra, A. (2010). Instant Messaging as Social Interaction in College: Behavioral and Gender Correlates of Use. Kentucky Journal Of Communication, 29(2), 75-98.
Cellphones have become a powerful hand tool to humans. The use of iphones has contributed to the popular use of Instant Messaging among high school and college students. The current study looked at the behavior and gender differences among the college students’ use of instant messaging (IM) and face to face communication. The Gratification theory (UGT) and the Social Network Theory (SNT) were used to further explain the relationships. Results supported the social network theory because individuals responded extensively while the Gratification theory was not fully supported. However, the study did …show more content…
The authors came to the general consensus that computer users have acquired a variety of technologies where they have also managed to include means of communication in their technology skills. The authors however, leave a question that remains unclear why people obtain different kinds of communication instead of being consistent to one or substituting one for another. However, the previous statement raises the question that “What type of need does each of these media fulfill?” (Uses and Gratifications of Social