Part A: The Role, Types, and Impacts of Social Media at the Destination Level
Tourism is highly dependent on travel, as previously stated. Travel, on the other hand, is characterized by the social movement of people from one place to another, in this case, the destination. Social media is constituted primarily by a community of people reflecting all walks of life. In this respect, we can therefore argue that the role of social media at the destination level, according to Lange-Faria & Elliot (2012), is to foster human interaction. Essentially, social media plays a vital role in defining the decision-making process that informs on how travellers eventually arrive at their destination of choice (Popesku, 2014). According to Popesku (2004), most social media examples are web applications that essentially allow the user to not only post content, but also share them across multiple users within the community. Examples that depict the types of social media used at the destination level include; Facebook, Twitter,