The Impact Of Social Media On Interpersonal Communication

1897 Words 8 Pages
“I can 't remember a world without social networking. Whatever did we do without Facebook and LinkedIn and Twitter? How did we connect? Set up meetings? Reach our audience? Connect with employees and investors? Oh, right. The phone. And email. And face-to-face meetings. And coffees and networking events. How much, and how little, our world has changed”. (von Rosen, LinkedIn Marketing: An Hour a Day) I am experiencing the same situation as von Rosen. Before I came to the States from China a year ago, I only use one social media app on my phone since many other platforms are blocked by government. Then I have my Facebook account, Snapchat, Instagram, Google+, Youtube and everything, life started to be different. Social media plays an important …show more content…
Glance around a restaurant and you’ll be hard-pressed to find people who don’t have their heads down using their cell phones to text, Tweet, or update their Facebook statuses—all while sharing a meal with others at their table. Though it might be an awaked situation in a restaurant, in workspace social media creates a platform to talk about more personal things in lives comparing to the usual work-related small talk. A research paper conducted by Cao, Xiongfei investigates the influence of social media on employees ' work performance and the underlying mechanism for how they create value at work. “People who use social media are not just searching and sharing information, they also regard them as a platform to meet friends, to obtain a sense of belongingness and to develop relationships with other people. Normally, individuals accumulate their social capital as a consequence of daily social interactions, but it is also feasible to make intentional investments in social interaction”. …show more content…
On top of that. there are other new jobs that are created based on the existence of social media. Social media manager is one of them. So what is a social media manager? The Social Media Manager will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. A Social media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership. An organization needs a social media marketing manager to focus social media efforts toward supporting the organization 's strategic goals; to respond when positive—and negative—content appears; to support people who represent the organization via social media platforms and, to an extent, manage what they say; and to encourage successes and mitigate potential disasters. Everybody has questions about social media: Why is it important? Why should it be used for marketing? Is it effective and does it take a lot of time? Even though social media in general is not that new, there are still a lot of questions out there about how it can be used in marketing and public relations. The

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