1. SWAT Analysis
Strengths:
• Easy to navigate
• Innovative business tool
• Great advertisement
• Drive more sales to businesses then any other social media outlet
• Used as Market strategy for many businesses
• Doesn’t create impulse buying
• Customer relationship management for businesses
Weakness:
• Low appeal to males (18% usage are males)
• Anyone can post and pin-includes spammers and trollers
Opportunities:
• Gain more revenue: Charge for advertisements
• Promote companies
• Increase visibility by connecting to other social media outlets
Threats:
• Copy-cat apps/sites
• Spam/scams pins
• Other social media sites: Facebook, Twitter (Competition)
• Being taken by a larger Internet player (ex. Google, Amazon)
2. What is the impact of social media on consumer behavior and marketing? How …show more content…
Companies and users are able to pin and re-pin whatever they identify, and are interested in. According to a blog post by Pinterest CEO Ben Silbermann, Pinterest believes in staying relevant with its pins, and transparent with letting users know if someone paid for what they are seeing and where they are seeing it. Also tasteful with no pop up ads and will continue to improve with the use of their consumers ' feedback. According to “Investopedia”, Pinterest focuses on discovery as well in their model, with the idea that it is more a search engine than a social sharing site. I believe that if Pinterest continues to push itself as a search engine it will continue to reach a new market and consumers because consumers are always searching weather that be for the latest trends or new recipes and they can continue to do this through Pinterest. Just as Google continues to reach a new market and more consumers every day because it is a search engine that people are always using so will Pinterest because the search never
Strengths:
• Easy to navigate
• Innovative business tool
• Great advertisement
• Drive more sales to businesses then any other social media outlet
• Used as Market strategy for many businesses
• Doesn’t create impulse buying
• Customer relationship management for businesses
Weakness:
• Low appeal to males (18% usage are males)
• Anyone can post and pin-includes spammers and trollers
Opportunities:
• Gain more revenue: Charge for advertisements
• Promote companies
• Increase visibility by connecting to other social media outlets
Threats:
• Copy-cat apps/sites
• Spam/scams pins
• Other social media sites: Facebook, Twitter (Competition)
• Being taken by a larger Internet player (ex. Google, Amazon)
2. What is the impact of social media on consumer behavior and marketing? How …show more content…
Companies and users are able to pin and re-pin whatever they identify, and are interested in. According to a blog post by Pinterest CEO Ben Silbermann, Pinterest believes in staying relevant with its pins, and transparent with letting users know if someone paid for what they are seeing and where they are seeing it. Also tasteful with no pop up ads and will continue to improve with the use of their consumers ' feedback. According to “Investopedia”, Pinterest focuses on discovery as well in their model, with the idea that it is more a search engine than a social sharing site. I believe that if Pinterest continues to push itself as a search engine it will continue to reach a new market and consumers because consumers are always searching weather that be for the latest trends or new recipes and they can continue to do this through Pinterest. Just as Google continues to reach a new market and more consumers every day because it is a search engine that people are always using so will Pinterest because the search never