The Impact of Social Media Addiction on an Individual’s Social Life & Mental Health and the Factors That Causes Social Media Addiction

12487 Words Sep 7th, 2014 50 Pages
The impact of Social Media Addiction on an Individual’s Social Life & Mental Health and the factors that causes Social Media Addiction

Anku Sherpa

ACADEMIC YEAR 2014
Data Driven Decision Making
Stamford International University

ABSTRACT
The purpose of this research is to understand the factors that causes Social media addiction and the impacts of Social media addiction on the social life and mental health of its users. The research will be conducted amongst users of Social media in Thailand and will highlight whether Socio Demographic factors such as age, gender, level of education and marital status influence Social media addiction. The respondents for the study will be chosen through non probability – convenience
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ESEARCH METHODOLOGY 18 3.1 Research Design 18 3.2 Population and Sample Selection 20 3.2.1 Target Population 20 3.2.2 Sample Selection 21 3.2.3 Sample Size 22 3.3 Research Instrument 24 3.3.1 Questionnaire 25 3.3.2 Instrument Validity and Reliability 28 3.4 Data Collection 32 3.4.1 Primary Data 33 3.4.2 Secondary Data 34 3.5 Data Analysis 35 3.5.1 Descriptive Statistics 35 3.4.2 Inferential Statistics 36 CHAPTER 4 RESEARCH FINDINGS 37 CHAPTER 5 CONCLUSIONS AND RECOMMENDATIONS 59 5.1 Conclusions 59 5.2 Limitations of the Research 60 5.3 Recommendations for Future Research 61 REFERENCES 63 APPENDICES 66 Appendix ‘A’ – Survey Questionnaire 67

LIST OF TABLES Table 3.1 The Questionnaire Arrangement 26 Table 3.2 Rating Scale 27 Table 3.3 Category Scale Level 27 Table 3.4 Description of Internal Consistency (IC) 30 Table 3.5 Content Valisity Index in the Evaluation of Social media addiction, Human interactiona and mental health 30 Table 4.1 Demographic Profile of the Participants 39 Table 4.2 Statistics (Gender) 45 Table 4.3 SPSS T-test result (Gender and Social Media addiction 45 Table 4.4 Statistics (Marital Status) 45 Table 4.5 SPSS t-test result (Marital Status and Social media addiction) 46 Table 4.6 SPSS One way ANOVA (Age and Social Media Addiction) 46 Table 4.7 SPSS One way ANOVA (Level of Education and Social

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