Importance Of Packaging In Marketing

Packaging Packaging is a concept many people are aware off, whether it’s a business, a student, or even children. Everyone come across some type of packaging but only a few products catch the eye of the consumer. Packaging can be used as a strategic tool because it’s the first thing a customer sees and it will be the determinant of a purchase. The packaging of a product is meant to make every product different. It becomes a representative of your brand. Therefore, packaging can be used strategically in order to be differentiated from competitors, to create loyalty, and to protect your products. Having unique packaging is essential, in order for customers to recognize your product, it has to stand out from the rest and it has to provide a sense of security. Most people buy products that their mom, dad, or any family member has bought before, because they recognize them. That is why packaging is so important, it leaves an image in people’s …show more content…
Also, when you are looking to buy a product and the box is damaged, right away that particular box is not worth buying. The same concept goes with products that their packaging is flimsy, non attractive, and even too dull. If the packaging looks fake and pale, one is most likely buying a product that has a packaging with more life to it. Packaging will enhance your brand image by creating a lasting impression in the consumer’s eyes. Humans buy products based on habit, the more you see a product, the more you will remember the product along with the packaging it came with. Most of the time, once you are familiar with a product, you don’t even stop to read what it is that you are grabbing, simply, you grab the product that has the same packaging it did last time, or one close to it. Therefore, it is important that products give customers a notice when their appearance or packages change.