The Impact Of Mobile Devices And Social Media In Marketing

Mobile devices and social media have taken the world by storm in the past 10 years and they don’t seem to be going anywhere soon. “Some say that because business decision makers (customers) have access to a wide array of information in this digital era, they no longer rely on salespeople as the sole source of information about products. Instead, customers can interact when and how they want in the marketplace. Previously used disruptive techniques such as cold calling may be less effective as buyers now control the flow of seller contact and information more extensively than in the past.” (Bodnar and Cohen, 2012). Social media is changing the way that salespeople interact with their customers. The customers are now a collaborative part of …show more content…
It allows businesses to see what their customers are saying and respond back to them, generate new leads and keep relationships with past customers. According to Colleen Francis, a sales expert and President of Engage Selling, some of the biggest sales have been from salespeople using social media to find opportunities and even get in contact with the people who are the true buyers for these companies. (Smith, 2014) Although there are many opportunities, there still are some challenges involved that make the selling process more complicated for …show more content…
But for others making the switch from personal selling to social media selling is not always an easy one. Salespeople have to be willing to put in the time and effort to engage with their target buyers on an ongoing basis, and even then, there’s no guarantee that their efforts will pay off. (Brudner, 2015) Really making the most of social selling takes more than a post every couple days. It is crucial to stay engaged, and even though it’s technological communication, make sure to keep the personal touch. It can be easy to fall into the routine and become