It is no doubt Michael Jordan is the one of greatest athlete in 20 century, and Air Jordan brand is the most successful sports wear brand in the world. However, it is never simple as be a great athlete or a businessman. Michael is more than an athlete, a businessman, or a celebrity. He is almost universally adored role model. Michael Crowley thinks Jordan was never successful to having a lasting, noncommercial impact on society (Crowley, 1999). In his article, he said “The truth is that Jordan’s is not an especially interesting personality. He tends to be bland, never spontaneous, sometimes petulant, and often arrogant. He is ruthlessly competitive, although not in the same comically endearing way as Ali. And Jordan has so far been utterly
