Introduction:
Yet the fact that audience is not a passive object but an interactive subject opened way to differentiation, subsequent transform. of media from mass communication to segmentation, customization and individualization, from the moment tech, corps, and inst. allowed such moves. (365).
Mcluhan draws interesting conclusions about new media technologies that are still relevant today. However he has not taken into account digital divide issues, socio-economic determinants and human agency in his analysis. Raymond Williams and Manuel Castell’s put forth arguments against Mcluhan taking into account these other factors. Instagram is a key new media technology source for the analysis of the relationship between technology and humanity …show more content…
Forscore evolution toward globalisation and decentralisation.
Technology does have some impact.
Extensions of man; technology does enhance certain aspects of life.
Media is a large aspect of society? . . . people are attracted to the path of least resistance. - Convenience and efficiency of new media; i.e. the smartphone. . . also, portability.(Castells, 365). - Photo Sharing is far more efficient.
Instagram: Instagram Reports 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second (Techcrunch.com)
Optimistic perspective. Media are expression of our culture, and our culture works primarily through the materials provided by the media . . . in this fundamental sense, Mcluhan = Tick. (Castells,)
Paragraph Two: Discussion of the digital divide.
Mcluhan assumes universal access to new media forms and does not take into account the digital divide. He suggest that technological media are “staples or natural resources” () and that the electric (as opposed to older technologies) is total and inclusive …show more content…
Mcluhan.
Rebuttal: We live with the media and by the media, Mcluhan uses the expression of technological media as staples or natural resources. Rather, the media, particularly radio and television, have become the audiovisual environment with which we interact endlessly and automatically (362).
Instagram: The survival of instagram depends on humans using it, as a user of instagram not only consumes the technology but also produces its content, therefore instagram could not exist without society.
There is a kind of media ecology that exists between technology and humanity, one cannot function in particular ways without the other, a new technology must have the interest of society in order to survive, and a new media practice can come in to being without humans exercising their agency by using a certain technology.
Paragraph Five: Technological Determinist/holistic approach.
Mcluhan is evidently a technological determinist, thus his theories a rooted in the idea that technology has a causal effect on society and culture and that technology is the primary force that drives human history.
Typewriter example:
Williams on the other hand suggests that society created a need for a new
Yet the fact that audience is not a passive object but an interactive subject opened way to differentiation, subsequent transform. of media from mass communication to segmentation, customization and individualization, from the moment tech, corps, and inst. allowed such moves. (365).
Mcluhan draws interesting conclusions about new media technologies that are still relevant today. However he has not taken into account digital divide issues, socio-economic determinants and human agency in his analysis. Raymond Williams and Manuel Castell’s put forth arguments against Mcluhan taking into account these other factors. Instagram is a key new media technology source for the analysis of the relationship between technology and humanity …show more content…
Forscore evolution toward globalisation and decentralisation.
Technology does have some impact.
Extensions of man; technology does enhance certain aspects of life.
Media is a large aspect of society? . . . people are attracted to the path of least resistance. - Convenience and efficiency of new media; i.e. the smartphone. . . also, portability.(Castells, 365). - Photo Sharing is far more efficient.
Instagram: Instagram Reports 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second (Techcrunch.com)
Optimistic perspective. Media are expression of our culture, and our culture works primarily through the materials provided by the media . . . in this fundamental sense, Mcluhan = Tick. (Castells,)
Paragraph Two: Discussion of the digital divide.
Mcluhan assumes universal access to new media forms and does not take into account the digital divide. He suggest that technological media are “staples or natural resources” () and that the electric (as opposed to older technologies) is total and inclusive …show more content…
Mcluhan.
Rebuttal: We live with the media and by the media, Mcluhan uses the expression of technological media as staples or natural resources. Rather, the media, particularly radio and television, have become the audiovisual environment with which we interact endlessly and automatically (362).
Instagram: The survival of instagram depends on humans using it, as a user of instagram not only consumes the technology but also produces its content, therefore instagram could not exist without society.
There is a kind of media ecology that exists between technology and humanity, one cannot function in particular ways without the other, a new technology must have the interest of society in order to survive, and a new media practice can come in to being without humans exercising their agency by using a certain technology.
Paragraph Five: Technological Determinist/holistic approach.
Mcluhan is evidently a technological determinist, thus his theories a rooted in the idea that technology has a causal effect on society and culture and that technology is the primary force that drives human history.
Typewriter example:
Williams on the other hand suggests that society created a need for a new