Commercialization and marketing have shown to play an important role in the mass media and companies. First of all, chapter seven of Media in Society discusses how economics has connections with the mass media and businesses through various approaches. Subsequently, commercialization has affected the release of new products with product placement and advertising, and marketing has also influenced children and the younger generation. Video games also have shown to be an excellent source of social interaction with multi-player systems and media violence can contribute to one’s behavior and actions. Chapter seven of Media in Society focuses on how economics plays a role in the mass media and corporations. First of all, this chapter delves
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As stated by Upshaw (as cited in Gitlin, 2007), “90 percent of the newscasts contained at least one instance of stealth advertising”. There are various approaches to stealth advertising, and this refers to when the customer does not always know that they are the target for the particular advertisement. An example of stealth advertising would be if someone were to recommend a certain product through different ways on internet, when the person may be employed by that company and get paid to promote their product. DVRs have also been beneficial to customers since they do not have to watch the advertisements if they wish, however, “advertisers—and the TV networks that depend on them—are not so happy”. (Gitlin, 2007). Having the option of skipping advertisements during programs makes customers satisfied because they do not have to sit through an advertisement that may be interfering with their program, especially if the customer does not have an interest in the particular product or service. Advertisers would most likely be unsatisfied with this option because they may be losing money because so many customers might not watch their advertisement because they can decide whether or not to view the advertisement, so they may have to look at other options to promote their product or service. In regards to commercialization, the Media Behavior Institute has introduced USA TouchPoints targeted to advertisers and the general public. This tool also provides advertisers with “new information about consumer media use”. (Lafayette, 2011) Specifically, this tool informs advertisers about their customers by letting them know what forms of media they use, whether or not they are with anyone, as well as their emotions. In addition, this tool also provides smartphones to many customers along with an app that documents their use of the media every thirty minutes. This tool also markets customers with a
As stated by Upshaw (as cited in Gitlin, 2007), “90 percent of the newscasts contained at least one instance of stealth advertising”. There are various approaches to stealth advertising, and this refers to when the customer does not always know that they are the target for the particular advertisement. An example of stealth advertising would be if someone were to recommend a certain product through different ways on internet, when the person may be employed by that company and get paid to promote their product. DVRs have also been beneficial to customers since they do not have to watch the advertisements if they wish, however, “advertisers—and the TV networks that depend on them—are not so happy”. (Gitlin, 2007). Having the option of skipping advertisements during programs makes customers satisfied because they do not have to sit through an advertisement that may be interfering with their program, especially if the customer does not have an interest in the particular product or service. Advertisers would most likely be unsatisfied with this option because they may be losing money because so many customers might not watch their advertisement because they can decide whether or not to view the advertisement, so they may have to look at other options to promote their product or service. In regards to commercialization, the Media Behavior Institute has introduced USA TouchPoints targeted to advertisers and the general public. This tool also provides advertisers with “new information about consumer media use”. (Lafayette, 2011) Specifically, this tool informs advertisers about their customers by letting them know what forms of media they use, whether or not they are with anyone, as well as their emotions. In addition, this tool also provides smartphones to many customers along with an app that documents their use of the media every thirty minutes. This tool also markets customers with a