The Impact Of Korean Pop Culture On South Korea Essay

1361 Words Oct 29th, 2016 6 Pages
With the recent emerging popularity of Korean pop-culture among nations all around the globe, there has been a great increase in interest in South Korean culture outside of the realm of pop-culture. The South Korean Government, or more specifically, the Korea Tourism Organization (KTO), has been capitalizing on this interest with costly and colorful advertisements to increase travel to South Korea. One of their more recent projects is the webpage koreavisitsyou.com that features four videos as well as a section where Facebook, Instagram, and Twitter posts tagged with #koreavisitsyou, #koreatrip, #koreafood, #koreastyle, and #korealife are displayed. If someone tags a photo with one of these hashtags, they are also automatically entered into a drawing to win a trip to South Korea. While watching these videos and browsing the website, it became apparent that some aspects of South Korea were emphasized by the KTO and others were downplayed in an attempt to draw all types of people in. As shown on the website koreavisitsyou.com, the KTO places heavy persuasive emphasis on Korea’s relationship with America, the generosity and warmth of the locals, Korean food, Korea’s cities and rural landscapes, nightlife, and creativity, while downplaying the popularity of Kpop music and pop-culture in general.
In the first video on koreavisitsyou.com called “Samuel Goes to Conan,” the content features the journey of an octopus named Samuel that befriends American superstar and talkshow host…

Related Documents