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How Does Social Media Increase The Internet?

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In 2000, statistic shows that the internet only has 360 million users (Clark, 104). By the end of 2011, there are over 2.26 billion internet users (Clark, 104) with at least 110 million websites and 25.21 billion pages (Flew, 13). This shows a dramatic increase of almost 400% more users in a 10 year period (Flew, 13). The development of the internet is increasing its population dramatically and social networks are taking part of this increase of the internet use. Social networks are user generated content (Dijck, 8) and enables users to share their information and personal experiences by building profiles, microblogging, video sharing, chatting, videoconferencing and gaming. (Dijck, 4). This is known as the “sharing economy” where it is alright to have peer to peer exchanges (more trust in others and have review on specific user) and strangers to purchase, trade or lend items (form of collaborative consumption) (Jansson, 128-129). …show more content…
This can provide the social networking sites feedback of what the users want based on their interest and behaviour and how to attract them to become an active user (encourage interaction) (Walaski, 42). For example, YouTube have ads on the right side with recommended videos that are based on search results (Dijck, 125); this is promoting the user to watch other videos that are relevant to their search. By using their previous search result, YouTube is able to recommend videos that the user may enjoy. Social networking sites generate personal information; such as demographics from building profiles, how the user look like from pictures and videos, and interest/ hobbies based on games played and searches. These information then are analyze by social scientist to detect the patterns of user’s behaviour and examine their content and cultural form (Dijck,

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