Australia has numerous free trade agreements (FTAs) with other countries throughout the world to reduce trade barriers. These currently include countries such as China, South Korea, Japan, Chile, New Zealand, Thailand, Vietnam and the U.S. Aside from Australia’s FTAs, Australia still manages business with other international countries such as India, Indonesia and other pacific partners. Additionally, Australia is amongst the countries negotiating the Trans-Pacific Partnership (TPP) - the biggest regional trade pact ever attempted including twelve pacific rim countries. On February 4th, 2016 the TPP was signed by all twelve members, including Australia. It is yet to be determined how recent elections across the globe will impact whether TPP
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Our brand will be positioned as a premiere athletic performance brand, exclusively making footwear and apparel for this underserved female. We believe that activewear brands need to understand the context of the modern woman to properly market to her. It was reported in the Australian Sporting Goods Association that, “marketers often get it wrong when targeting female consumers. They need to move away from the old patronizing gender stereotypes such as covering everything in pink, and instead understand the realities of women’s lives. Social and emotional value should be considered with brand messages and how their products will make them feel good, give them pleasure or provide social approval and improve how they are perceived.” We strongly believe this statement is true. We also believe that we can provide a more authentic brand story with stronger messaging meant for the Australian female consumer that participates in high intensity training fitness activities. Listening to the needs of that consumer both in and out of the gym, will enable us to establish a foothold in the industry through niche positioning by creating products and a brand story that is authentic to
Our brand will be positioned as a premiere athletic performance brand, exclusively making footwear and apparel for this underserved female. We believe that activewear brands need to understand the context of the modern woman to properly market to her. It was reported in the Australian Sporting Goods Association that, “marketers often get it wrong when targeting female consumers. They need to move away from the old patronizing gender stereotypes such as covering everything in pink, and instead understand the realities of women’s lives. Social and emotional value should be considered with brand messages and how their products will make them feel good, give them pleasure or provide social approval and improve how they are perceived.” We strongly believe this statement is true. We also believe that we can provide a more authentic brand story with stronger messaging meant for the Australian female consumer that participates in high intensity training fitness activities. Listening to the needs of that consumer both in and out of the gym, will enable us to establish a foothold in the industry through niche positioning by creating products and a brand story that is authentic to