The Impact Of Environmentalism In South African Consumerism
Consumers refuse to associate themselves with a company that acts as a pollutant. This caused the implementation of the Environmental Management Act in South Africa (National Environmental Management Act 62 of 2008).
Scarce resources: Consumers want to protect the non-renewable resources and use cheaper and more eco-friendly alternatives. In South Africa one of the initiatives used to support this is the Eskom Efficient National Lighting Program (Gray, 2012), whereby Eskom encouraged a move away from high-energy consuming down lights to fluorescent lights.
Recycling and non-wasteful packaging and environmentally friendly ingredients: To support recycling and none wasteful packaging, the South African government implemented legislation to force businesses to charge customers for shopping plastic bags and try make them more durable, in order to reduce the use of non-biodegradable plastic bags (Catholic Online, 2013). Consumers also want environmentally friendly ingredients which have led to initiatives such as eco-friendly nappies.
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