The Impact Of Environmentalism In South African Consumerism

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Register to read the introduction… The growing environmental awareness of South African consumers is an initiating factor to the effect of environmentalism in consumer behaviour. This awareness causes the consumers to be more reluctant to buy products that are not environmentally friendly. (Du Toit, 2011). South African consumers are now demanding certified environmentally friendly logos from firms to show that they comply with the eco-friendly system. As the world becomes borderless, South African consumers are becoming more concerned with recycling, non-wasteful packaging, environmentally friendly ingredients and the global effects of pollution on climate change as they learn more about the effects in other countries (Lamb et. al., …show more content…
Consumers refuse to associate themselves with a company that acts as a pollutant. This caused the implementation of the Environmental Management Act in South Africa (National Environmental Management Act 62 of 2008).
Scarce resources: Consumers want to protect the non-renewable resources and use cheaper and more eco-friendly alternatives. In South Africa one of the initiatives used to support this is the Eskom Efficient National Lighting Program (Gray, 2012), whereby Eskom encouraged a move away from high-energy consuming down lights to fluorescent lights.
Recycling and non-wasteful packaging and environmentally friendly ingredients: To support recycling and none wasteful packaging, the South African government implemented legislation to force businesses to charge customers for shopping plastic bags and try make them more durable, in order to reduce the use of non-biodegradable plastic bags (Catholic Online, 2013). Consumers also want environmentally friendly ingredients which have led to initiatives such as eco-friendly nappies.
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