The Impact Of Digital Media And Society: Rolex

1988 Words 8 Pages
Digital Media and Society: Rolex

Digital media describes any media encoded in a format that machines can read. Computers provide avenues for creating, viewing, distributing, modifying, and preserving digital media. Examples of digital media include computer software and programs, digital video, digital imagery, websites, and web pages. These are inclusive of data and databases, social media, e-books, and digital audio. A combination of the internet, computers, and digital media can have significant impacts in publishing, entertainment, journalism, commerce, education, politics and businesses. Specifically, businesses use digital media as a marketing platform, to promote brand awareness and enhance their market share by attracting new customers.
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Such videos include deep-sea missions for investigating polar ice caps and the Himalayan expeditions. According to the company, the kind of communication on social media enables its customers to understand the brand better, as well as its values and its universe. The media selected for posting has to be the best one for telling the brand’s story.
Rolex uses celebrity figures as brand ambassadors to help in promoting brand awareness. These include Tiger Woods and Roger Federer. These brand ambassadors share the company posts on their facebook and twitter accounts, such that these posts reach their numerous followers within seconds.
Rolex has also partnered with various retailers who offers sales services of Rolex watches online. Such retailers include Amazon, Hamilton Jewelers, Bob’s Watches, Overstock, and Alan Furman & Co.
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Businesses can enjoy success by utilizing digital media for their marketing campaigns. It is easier to reach more target groups over digital media as compared to any other channel of advertising. Almost everyone communicates trough social media nowadays, and the entertainment industry has gained a major influence on the lifestyle or choices of the society. People are thus bound to encounter information about certain brands on digital media. The growth of the internet has also enhanced convenience for customers other than faster access to information. Customers can make purchases online while in their places of work or even during school hours in the case of students. As long as the company posts the right content on their digital media pages, they will be able to win over customers and foster success of the business (Horrigan, 2007). The content has something that will make customers identify with the brand, and it has to be something that differentiates the company’s products from all the other products on the market from rival brands. Rolex has been keen on being selective on what it posts on media, and this has been instrumental in its success on social media

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