Nowadays, the world is rapidly being transformed in to an integrated social space by various economic, political and technological factors. The growth and development in one side of the world can also affects the societies that live on the other side of the globe. One of the vital tools of globalization is consumer culture, it is considered as a strong force that can create interconnectivity across regions (Alvi et al, 2014). The impact of consumer culture can be different in every region in terms of socio-cultural and political frame. The everyday life that we have been living has changed due to the emerging information age. Due to this reason, the study of media audiences has taken on renewed significance. The reason behind this is not only
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This mediate, non-reciprocal intimacy involves time and space. This type of mediation does not require reciprocal duties element of face-to-face interaction. With the passage of time, it can also become a kind of dependence where people come for depending on others and their absence can lead to an object of veneration. As media develops, it creates a new kind of non-reciprocal intimacy and a unique and distinctive mixture of experiences that moves counter to other trends of contemporary societies. In the contiguous-temporal context of everyday life, a high level of institutional and experiential segregation can be included as contemporary societies. In such cases, day to day social contexts, special firms and professional individuals are involved in handling separation among certain social process. For most of people today, there is an uncommon occurrence of the experience of someone dying or suffering from some disease, rather than habitual routine element of daily lives (Thompson, 1995). In addition to this segregation, there is a parallel growth of media with the help of mediate quasi-interaction that has increased the capacity of people to experience things. In West, there are few individuals who encounter some person suffering from dehydration or someone shot by fire of sniper, but most of them will have observed this type …show more content…
It has been analyzed by different studies that due to deceitful strategies of marketing, childhood has been commoditized. According to this perspective, children are considered to be victims of powerful industries of commercials. Moreover, it has been found that children and young people are being destroyed by the effect of consumer culture. It is critically analyzed that media is viewed single-handedly for promoting different negative effects like increase in brutality, sexual activity, stereotypes, obesity and disorders in behaviors. In opposite to this, some researchers claimed that children and young individuals are viewed as authoritative consumers by whom items are carefully selected and used for meeting their needs. In such case, children are considered as discriminating and active consumers due to the fact that many new products of children are failed in generating profit. There is a very distinct relationship of American society with teenagers and children. In this society, there is a simultaneous idealization and demonization of children; adults seek ways of protecting their children. At one side, legislations are implemented for curbing violence on teens and on other hand, youths are restricted by their parents from hanging out in public areas due to the fear of getting involved in wrong activities. Likewise, adults in socializing spend a number of hours, so
This mediate, non-reciprocal intimacy involves time and space. This type of mediation does not require reciprocal duties element of face-to-face interaction. With the passage of time, it can also become a kind of dependence where people come for depending on others and their absence can lead to an object of veneration. As media develops, it creates a new kind of non-reciprocal intimacy and a unique and distinctive mixture of experiences that moves counter to other trends of contemporary societies. In the contiguous-temporal context of everyday life, a high level of institutional and experiential segregation can be included as contemporary societies. In such cases, day to day social contexts, special firms and professional individuals are involved in handling separation among certain social process. For most of people today, there is an uncommon occurrence of the experience of someone dying or suffering from some disease, rather than habitual routine element of daily lives (Thompson, 1995). In addition to this segregation, there is a parallel growth of media with the help of mediate quasi-interaction that has increased the capacity of people to experience things. In West, there are few individuals who encounter some person suffering from dehydration or someone shot by fire of sniper, but most of them will have observed this type …show more content…
It has been analyzed by different studies that due to deceitful strategies of marketing, childhood has been commoditized. According to this perspective, children are considered to be victims of powerful industries of commercials. Moreover, it has been found that children and young people are being destroyed by the effect of consumer culture. It is critically analyzed that media is viewed single-handedly for promoting different negative effects like increase in brutality, sexual activity, stereotypes, obesity and disorders in behaviors. In opposite to this, some researchers claimed that children and young individuals are viewed as authoritative consumers by whom items are carefully selected and used for meeting their needs. In such case, children are considered as discriminating and active consumers due to the fact that many new products of children are failed in generating profit. There is a very distinct relationship of American society with teenagers and children. In this society, there is a simultaneous idealization and demonization of children; adults seek ways of protecting their children. At one side, legislations are implemented for curbing violence on teens and on other hand, youths are restricted by their parents from hanging out in public areas due to the fear of getting involved in wrong activities. Likewise, adults in socializing spend a number of hours, so