This is an immense number of women, indicating that domestic violence is an exceptionally severe issue in Australian society, and awareness on the issue has been raised. Photo advertisement by Amnesty International and article by Susan Metcalfe were created in order to inform the reader or viewer of the horrors of domestic violence in the hopes that this flaw in society would eventually cease to exist through raising awareness on the topic.
Between the photo advertisement and the article, there are a variety of techniques used in order to convey their ideas. These techniques are not similar, with the photo advertisement using colour, people, a close up and a caption and the article using testimonial, imagery and cause and effect. Considering the difference between an article and a visual, the techniques being varied is normal, however the combination of these techniques together portray the same idea; that children are major targets of domestic violence.
Whilst both advertisements aim to raise sentience of the …show more content…
Testimonial is used in the article in order to convey evidence toward what the article generally is trying to communicate; which is “witnessing domestic violence is a form of child abuse.” The article begins with the author describing a vivid and traumatising experience from her childhood, which says, in summary, that as a child, she witnessed her mother, bloody faced, run out the door and not return until morning after the child’s father and been holding her on the ground. This is then followed up by; “I was eight or nine years old at the time and the image remains…” a problem in her adulthood still. This testimonial is a vivid and shocking insight to issues involving domestic violence, and causes the reader to genuinely consider the horrors behind this