The Hoover Company and Dyson Essay

2420 Words Jan 18th, 2012 10 Pages
Table of Contents Question 1 2 Dyson’s Value Chain Model 2 Competency framework model 3 DISCUSSION AND ANALYSIS 4 Question 2 5 VRIO FRAMWORK 5 DISCUSSION AND ANALYSIS 6 Question 3 6 Question 4 7 References: 8

Question 1
Using framework from the chapter, analyse the strategic capabilities of Dyson.

Dyson’s Value Chain Model Support
Activities
FirmInfrastructure | Structuring and planning, HQ in UK, manufacturing and testing facility in Malaysia with 120 testing station, patent protection, management, corporate commitment to product development supported by company motto: thinking, testing, breaking, questioning. 350 engineers in Wilshire with 20 specialist laboratories close by. | INFORMATION FLOW
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Dyson: threshold competences
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•general management skills including distribution & marketing (intangible)
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•Engineering design skills (intangible)
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•Cost control through manufacturing in low-cost locations; Malaysia and China (tangible)
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•Quality assurance and control, 550 tests before the product will reach production line (tangible)
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•The ability to attract customers sufficiently inspired by design to pay premium prices across (intangible),
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------------------------------------------------- Dyson: distinctive resources
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•James Dyson himself (human resource)
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•The Dyson brand name and strategy of high-end products in an otherwise dull market (intangible source)
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•An HQ building and related laboratories designed to foster innovation (tangible resource)
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•Product portfolio and associated patents (intangible)
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•High R&D budget (tangible)

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