THE HOME TEXTILE TRENDS WORLD WIDE What we will cover in the study THE SEGMENTS OF HOME FURNISHING. THE PRODUCT RANGE OF HOME TEXTILE. MARKET TRENDMAPPING OF HOME TEXTILE. MARKET COMPITIVENESS OF HOME TEXTILE. THE TRADE CHANNEL & MARKET SEGMENTATION.
THE SEGMENTS OF HOME FURNISHING While segmenting the HOME FURNISHING in to categories, we will find around 17 categories in 13 different areas are which are sated below CATEGORIES 1. 2. 3. 4. 5. 6. 7. 8. 9. BED LINEN KITCHEN & TABLE LINEN RUGS WINDOW FASHION HOME APPLIANCES ACCESSORIES FURNITURE LIGHTINGS MIRRORS
10. MATRESSES 11. SHOW PIECES & CANDELS 12. CROCKERIES & CUTLERIES 13. EQUIPMENTS & MACHINES 14. GLASSWARE & JUGS 15. TOOLS & FITTINGS 16. VASSES & BOWLS 17. TV &
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Focus on Convenience: Customers becomes more demanding with the free access of information worldwide & become less loyal to the established brand and opportunistic for home product. Closing monitor to the European Market to track the changes. Develop product keeping convenience in mind, good value for money & well distributed. BABY BOOMERS – The New Target Group: The population of Europe is ageing & retiring. They have large disposal income & more free time home & they like upgrade their home. Think about product that are high quality, well functional to their life with sensible style for good atmosphere. More sourcing B2B markets like – Hospitals, Hotels & leisure centers. Transparency in Product Channel: More than 75% of European population have access to the internet. It has become easier for the consumer to compare & review the product & the way we do business. Transparency in making product is needed. Try to promote through social media like Facebook or Linkedin groups.
DIRECTION 02: CONCIOUS CONSUMPTION GOING MAINSTREAM 1. Reducing Ecological footprint: The European consumers increasingly expect their home products to environmentally sustainable. On the other hand “Made in Europe” is gaining popularity because of their sourcing from closer geographical proximity. A “Green” product can be made of environmentally sustainable raw materials. The proof concerning the sustainability must be tracked in a